Responsibilities

• Oversee and manage internal systems to drive key brand operations including product set-up, financial/PL set-up, wave management, and product number creation.
• Support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows
• Present new brand and product lines, strategies, plans, and results to internal sales team and external partners
• Oversee both industry and public facing trade shows from planning to execution
• Lead small set of low-complexity products and assist in managing projects related to greater product development activities
• Support category and consumer research by helping to develop research materials and product samples
• Manage licensor communications including gaining approvals on marketing assets

Requirements

• Experience in the consumer products industry, preferably in toy, entertainment, fashion, electronics, or other pop culture products.
• Understands brand guidelines and standards to champion the brand, and ensure consistent and compelling brand representations
• Conducts market analysis to understand key trends for consumers
• Domestic and International travel required at times.
• Proficient in MS Office Suite.