Associate Brand Manager, Signia & Government Services at WSA – Wonderful Sound for All | Hauppauge, NY

WSA – Wonderful Sound for All

Associate Brand Manager, Signia & Government Services

Hauppauge, NY (On-site)

Salary Not AvailableMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Drive government-focused marketing for Signia, shaping launches, collateral, and demand across Government Services and wholesale channels.

Own strategy and execution of product launches and channel-specific assets.
Must-have: 3–5 years in B2B marketing with a focus on channel or trade marketing.
Standout: Experience in government healthcare channels (VA/DoD) or comparable regulated markets.

Job Description

Responsibilities

Support the development of strategic product launch concepts and messaging for Government Services, championing the unique needs and nuances of this channel.
Write, edit, and proofread copy for print and digital launch communications across internal and external audiences, ensuring messaging is clear, persuasive, and on brand.
Own the creation and tailoring of channel-specific content and creative assets — including sales collateral, presentations, and point-of-sale materials — to optimize performance within Government Services and Signia wholesale accounts.
Assist in the design and execution of integrated, channel-specific marketing plans across a broad mix of tactics that support successful launches and “always-on” brand and demand objectives.
Coordinate creative execution of photo and video shoots as needed, ensuring alignment with brand guidelines, marketing objectives, and campaign storytelling.
Ensure all marketing communications consistently reflect Signia brand standards and deliver core product and brand messages across both Government Services and wholesale channels.
Manage distribution of sales collateral and marketing materials; maintain organized asset libraries and project documentation to support team efficiency.
Track projects against planned timelines and budgets; proactively identify risks and bottlenecks and communicate status to stakeholders
Develop and project manage digital campaigns and tactics that support Signia’s sales goals, improve channel performance, and generate demand among hearing care professionals.
Create customer-facing email communications and coordinate distribution in partnership with the Digital team; support “always-on” content needs for the channel.

Requirements

Bachelor's degree in marketing, communications, business, or a related field
3-5 years of B2B marketing experience, preferably in a brand, channel, or trade marketing capacity
Experience in the hearing care or broader healthcare industry is a strong plus; familiarity with government healthcare channels (VA, DoD) is advantageous
Demonstrated understanding of B2B buyer journeys, wholesale/channel partner dynamics, and how to develop materials that support both practitioners and their patients.
Strong verbal and written communication skills with an eye for detail and brand consistency.
Strong brand stewardship instincts, including a working knowledge of brand strategy, brand architecture, and ensuring consistency across channels and touchpoints.
Effective project management skills with the ability to manage multiple priorities, complex timelines, and cross-functional teams with strong organization and follow-through.
Experience supporting integrated, multi-channel marketing programs across awareness, demand generation, and sales enablement objectives.
Ability to assess marketing effectiveness using defined KPIs and metrics, and to translate data into actionable insights and improvements.
Effective collaboration and relationship-building skills across functions and levels of the organization.
High proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; familiarity with marketing platforms (email, CRM, CMS, social), Salesforce a plus.
Strong interpersonal skills, sound judgment, and a positive, solutions-oriented attitude.

WSA – Wonderful Sound for All

3.9 Glassdoor

Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 130 markets. WSA employs 12,500+ people and is privately owned by the Tøpholm and Westermann families and the Lundbeck Foundation, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.

Founded in 2019

Lynge, Capital Region of Denmark, DNK

5.6K employees (351 in marketing)

www.wsa.com

79% recommend to a friend

77% CEO approval