Own the brand asset lifecycle across packaging, content, and online presence, coordinating cross-functional teams to keep materials current and on-brand.

• Sales Support & Brand Asset Management: Manage the creation, publishing, and maintenance of sales materials, including sell sheets, line sheets, customer presentations, and channel-specific marketing tools
• Brand Marketing & Content Execution: Support execution of brand marketing and shopper marketing initiatives across multiple channels
• Brand Asset Management: Manage and organize brand assets, creative files, and advertising materials to ensure consistency and accessibility
• Public Relations Support: Support public relations activities through timely coordination and shipment of product samples
• Product Information: Ensure product information remains accurate across all relevant data management and syndication platforms
• Packaging & Cross-Functional Project Management: Serve as project manager for packaging extensions, line expansions, and other incremental packaging initiatives
• Cross-Functional Collaboration: Partner with Supply Chain, Operations, and Marketing teams to support packaging updates and implementation projects
• E-Commerce & Digital Content Management: Partner with internal marketing teams to ensure product content across Amazon, company websites, and retail media platforms remains current and accurate
• Content Audits & Updates: Conduct regular content audits and coordinate updates to support product launches and brand initiatives
• Website & Brand Support: Maintain website updates related to new products, innovation launches, and brand news