Associate Brand Manager, Pabst

Los Angeles, CA (On-site)

$80K/yr – $90K/yrEntry Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own regional beer marketing end-to-end: drive innovation and seasonal releases, build retail activation tools, and turn insights into bets for both on- and off-premise channels.

  • Brand & Innovation: Own LTOs, seasonal programs, and retailer activation plans.
  • Cross-Functional Execution: Manage design, legal, sales, and ops to move concepts to launch.
  • Learn and Iterate: Track performance, gather learnings, inform future bets.

Job Description

Responsibilities

  • Drive commercialization for Pabst’s portfolio, including innovation, seasonal LTO’s, and retail programming
  • Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
  • Develop selling tools, retailer decks and activation plans that help sales win
  • Support innovation work with cross functional teammates - from early stage concepts all the way to launch
  • Track performance and learnings to inform future bets
  • Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life
  • Build programs in partnership with the team that sells more beer across retail and on-premise channels
  • Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
  • Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs

Requirements

  • 2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
  • BevAlc experience preferred, but not necessary
  • You could come from the CPG world, or somewhere less traditional
  • Highly proficient in Microsoft office suite (excel, powerpoint, outlook)
  • Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
  • Comfortable operating in fast-moving, high-accountability environments
  • Highly organized operator, with strong project management skills, but you also care about the creative details
  • Have and communicate your point of view, but also take feedback well
  • Curiosity about what’s next - you think about the Pabst that exists tomorrow, as well as the one people know and love

Preferred

  • BevAlc experience preferred, but not necessary

Benefits

  • Flexibility: unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
  • Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.
Pabst Brewing Company logo

Pabst Brewing Company

TREASURED PORTFOLIO OF ICONIC AMERICAN BRANDS.We respect our past while always looking towards the future, creating enduring American brands and stories that connect all generations. Our brands are focused on making a contribution to culture, fostering authentic community connections, and offering people great drinks for all occasions.Pabst's portfolio includes iconic brands with deep ties to America's heritage, such as its flagship Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Milwaukee. Our company, our people, and our brands are committed to making a positive impact and connecting communities across the country. With tenacity, grit, and constant exploration, we embrace change to leave a positive mark on the world - through our brands and everyone we touch. Our ultimate vision is a world in which every social experience fuels a better future.

San Antonio, Texas, USA
390 employees (40 in marketing)

Traffic Signals

Monthly Visitors
54.6K
Traffic Source Mix
Search
39.3%
Direct
52.2%
Referral
3.8%
Social
4.1%
Paid
0.5%

Headcount Trend

Current headcount: ~390

Marketing Team

Marketing Team Size
32 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

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