Responsibilities

• Manage and execute recurring data and performance reporting for Minute Maid, translating syndicated and panel findings into actionable brand insights and recommendations.
• Support the Senior Brand Managers and Directors across key priorities while coordinating with cross-functional counterparts from Marketing, Commercial, and Finance.
• Lead aspects of consumer, customer, and internal engagement by preparing compelling brand communications, presentations, and category stories that build advocacy.
• Drive select innovation and renovation projects through the Stage-Gate process by partnering with R&D, Supply, Technical, Design, and Production teams to ensure timely concept-to-launch execution.
• Prepare internal and customer-facing presentations, including selling tools, performance reviews, and operating updates.
• Manage core administrative and operational responsibilities for the brand team, including couponing programs, sample coordination, program budgets (DME), and timeline tracking to support flawless execution.
• Curate social media and digital insights to inform brand activation and campaign optimization.
• Monitor marketing plans against KPIs and recommend adjustments to optimize performance throughout the brand calendar year.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• 1–3 years of experience in brand management, marketing, or related roles; CPG experience strongly preferred.
• Strong analytical skills with the ability to interpret research findings and data into actionable insights. Experience with sales tracking and consumer panel tools is an advantage.
• Solid understanding of marketing execution, including campaign activation, social media, and shopper engagement.
• Exceptional communication and presentation skills with demonstrated ability to influence and inspire internal and external stakeholders.
• Detail-oriented with strong project management capabilities, including budgeting, timeline stewardship, and operational oversight.
• Demonstrated track record of working across functions to achieve brand goals and deliver results.
• Proficiency with Microsoft Office Suite and familiarity with marketing analytics platforms.
• Self-starter with a growth mindset, proactive attitude, and passion for brand building.

Preferred

• Brand Planning, Consumer Data, Cross-Functional Collaboration, Customer Engagement, Data Analysis, Digital Fluency, Innovation, Marketing Analytics, Performance Analysis, Presentations, Problem Solving, Project Management, Stage-Gate, Storytelling, Strategic Thinking, Timeline Management

Benefits

• Provide hands-on experience in brand development within one of Coca‑Cola’s most iconic portfolios, enabling opportunities to drive impact on a national scale.
• Offer career development through access to training, mentorship, and exposure to advanced brand-building practices in a global organization.
• Equip you with collaborative networks and brand tools to accelerate your expertise in innovation, activation, and commercial planning.
• Enable a dynamic work environment where creativity and analytics converge to shape strategies for consumer engagement and category leadership.