Associate Brand Manager

Frisco, TX (On-site)

$76K/yr – $128K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead brand growth initiatives using consumer insights and data-driven planning to drive cross‑functional marketing and budget decisions.

  • Own brand growth programs by translating consumer insights into tactical plans.
  • Must-have: at least 3 years in brand marketing with data-driven decision making.
  • Standout: ability to influence across functions and lead cross‑functional teams.

Job Description

Responsibilities

  • Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities
  • Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations
  • Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent
  • Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications
  • Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
  • Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives

Requirements

  • Bachelor’s Degree required; MBA is preferred
  • At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
  • A general manager mindset where you exhibit data influenced decision making and measurement
  • Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
  • Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
  • Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
  • Proficient at flexing between strategic planning and tactical planning

Benefits

  • Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility
Keurig Dr Pepper Inc. logo

Keurig Dr Pepper Inc.

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981
Burlington, Massachusetts, USA
13K employees (1,517 in marketing)
60% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
464.9K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
33%
Direct
46.7%
Referral
10.4%
Social
8.2%
Paid
1.5%

Headcount Trend

Current headcount: ~13.2K

Marketing Team

Marketing Team Size
1,462 (11% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$50.9B
Last Raise
$1.5B
Post IPO Equity, 21 days ago

Funding History

  • Feb 2026
    Post IPO Equity • $1.5B
  • Oct 2025
    Post IPO Equity • $7B
  • Oct 2025
    Post IPO Equity

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