Associate Brand Manager - Interventional Dry Eye

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Support end-to-end brand planning and cross-functional execution to drive adoption, market access, and customer education across regulatory-compliant channels.

  • Own campaign planning and execution across digital, field, events, and education to meet commercial objectives.
  • Coordinate assets, training, and field tools while maintaining consistent brand messaging and visuals.
  • Serve as a cross-team liaison to Sales, Market Access, Clinical, Regulatory, and operations, translating insights into actionable campaigns and field tools.

Job Description

Responsibilities

  • Support the planning and execution of annual brand plans aligned with commercial objectives, including core strategic initiatives such as New Order of Care and Fair Access
  • Execute integrated marketing campaigns across digital, field, event, and educational channels
  • Coordinate the creation of marketing materials, including sales tools, presentations, emails, brochures, videos, and training resources
  • Ensure consistent brand messaging and visual identity across all customer facing assets
  • Partner with Sales leadership and SMAC to develop tools, programs, and promotions that drive adoption and utilization
  • Support national and regional sales meetings, product launches, and customer events
  • Help manage field communications, resource libraries, and internal training materials
  • Monitor market trends, customer feedback, and competitive activity, and support the development of segmentation and positioning strategies
  • Assist with forecasting inputs, KPI tracking, and performance reporting
  • Translate insights into actionable recommendations for campaigns, messaging, and field tools

Requirements

  • Bachelor’s degree in marketing, business communications or related field required.
  • Two to five years of experience in marketing, brand management, or project management, or experience in medical device or healthcare sales with demonstrated involvement in marketing programs, product launches, or customer education initiatives
  • Proven ability to manage multiple projects and deadlines
  • Strong organizational and execution skills
  • Experience in healthcare, medical device, or life sciences
  • Experience supporting sales teams or field organizations
  • Familiarity with regulated marketing environments, including the PRC/MLR process
  • Experience working with external agencies or vendors
  • Strong project management and execution focus
  • Effective cross functional collaboration

Nice to Have

    Benefits

      Compensation

        How to Apply

          Other

          • Occasional overnight travel to meetings & conferences required
          Sight Sciences logo

          Sight Sciences

          3.7 Glassdoor

          We are reimagining eyecare with transformative technology and an interventional mindset. We believe interventions should happen sooner to preserve, protect, or restore natural eye function. So, we aim to provide eyecare providers with transformative, clinically-proven therapies that are intuitive, less invasive, and more intelligent.

          Founded in 2011
          Menlo Park, California, USA
          226 employees (4 in marketing)
          51% recommend to a friend
          100% CEO approval

          Traffic Signals

          Monthly Visitors
          6.3K
          Traffic Source Mix
          Search
          29.8%
          Direct
          46.3%
          Referral
          7.4%
          Social
          14.7%
          Paid
          1.5%

          Headcount Trend

          Current headcount: ~228

          Marketing Team

          Marketing Team Size
          4 (2% of company)

          Funding

          Total Funding
          $143.7M
          Last Raise
          $35M
          Post IPO Debt, 2 years ago

          Funding History

          • Jan 2024
            Post IPO Debt • $35M
          • Dec 2020
            Series Unknown • $23.2M
          • Mar 2020
            Series E • $30M

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