Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
2 days ago
ASSOCIATE BRAND MANAGER - HERDEZ
Orange, CA (On-site)
$90K/yr – $98K/yrMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Drive brand strategy and P&L ownership for MegaMex's HERDEZ brand, leading cross-functional brand planning and growth initiatives.
- Own P&L and forecasting with pricing, trade spend, and gross margin delivery.
- Lead cross-channel brand strategy, innovation, and integrated marketing plans.
- Partner with R&D, Supply Chain, and Ops to deliver margin-accretive innovations on schedule.
Job Description
Responsibilities
- Assist in managing the HERDEZ brand and assist with annual brand planning and execution, brand strategy, new product development, packaging and P&L and budget management
- Build HERDEZ into a megabrand across channels by delivering a cohesive, consumer-led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in-market execution
- Assist in development of the annual and multi-year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans
- Manage the HERDEZ P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery
- Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth
- Lead close-in innovation and renovation to fuel near-term growth while strengthening brand equity
- Partner with R&D, Supply Chain, and Operations to bring consumer-relevant, margin-accretive innovation to market on time and on budget
- Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability
- Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs
- Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance
Requirements
- BA/BS Degree required
- Three years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
- Knowledge of the food industry
- Knowledge of product development concepts and processes
- Forecasting skills
- Excellent analytical, problem solving and evaluation skills
- Outstanding project management skills
- Solid financial analysis, planning, budgeting, and costing abilities/experience
- Strong leadership and interpersonal skills
- Excellent verbal and written communications and oral presentation skills
Preferred
- MBA a plus
- Experience in new product concept research validation a plus
Benefits
- Top-tier Medical, Dental, Vision, and Voluntary benefit plans
- Company-Matched 401K Retirement plan
- Bonus & Referral programs
- Time-Off benefits for Holidays, Vacation & Sick
- Career Development, Training, and Opportunities
- Engagement & Team-Building Events
MegaMex Foods LLC
MegaMex Foods, LLC opened its doors for the first time on October 26th, 2009 in southern California. It is a joint venture of two giants in the food industry—Hormel Foods and Herdez del Fuerte, S.A. de CV. As a result, MegaMex Foods has the marketing, sales and supply chain expertise that makes it an excellent partner for retail and foodservice companies. MegaMex Foods, LLC, offers a wide variety of Mexican food products and ingredients in the U.S., including:•Salsas •Sauces •Peppers •Tortillas •Salad Dressings •Seasoning Mixes •Guacamole & Avocado •Frozen Food
Traffic Signals
Monthly Visitors
3.6K
Traffic Source Mix
Search
28.4%
Direct
48.1%
Referral
6.5%
Social
15.4%
Paid
1.5%
Headcount Trend
Current headcount: ~138
Marketing Team
Marketing Team Size
15 (11% of company)
Marketing Roles Posted (Last 30 Days)
1
