Associate Brand Manager at Harvest Hill Beverage Company | Stamford, CT

Harvest Hill Beverage Company

Associate Brand Manager

Stamford, CT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing and brand growth for Harvest Hill Beverage Company, coordinating PR, retail, and innovation initiatives to speed time-to-market.

Must-have: 3+ years in marketing/brand management with syndicated data experience (Nielsen/IRI/Circana).
Standout: Cross-functional collaboration with Sr Director and Product Development to bring innovations to market.

Job Description

Responsibilities

Own the digital shelf including consistency across platforms, creative optimizations, copy updates and ensure adherence to retailer requirements
Lead public relations efforts to drive awareness
Assist in brands social communities & influencers communications including strategy, content development, execution and measurement
Participate in campaign communication development
Lead point of sale, merchandising and distributor creative requests from development through execution
Manage consumption reporting and consumer trends data and collaborate with business intelligence to develop sales decks and selling stories
Work with sales to fulfill retailer incentive rebate and couponing programs
Assist with ad hoc projects and sales requests
Leverage IRI, Panel, Shipment and ad hoc consumer data to analyze brand and category performance
Maintain knowledge of key competitive activity, new products, product and market/channel trends shaping the category

Harvest Hill Beverage Company

Harvest Hill Beverage Company is one of the nation’s largest independent branded beverage producers, delivering consistent annual revenue growth, with sales of over $1 billion. The company was formed in June 2014 with the acquisition of Juicy Juice, and further expanded with 3 subsequent acquisitions which were consolidated into one company in May 2017. Our portfolio of iconic brands includes Juicy Juice®, SunnyD®, Veryfine®, Fruit2O®, Little HUG®, Daily’s Cocktails®, and Nutrament®. We manufacture, market, and distribute across multi-channels including Grocery, Mass Merchandisers, Warehouse Clubs, Convenience, Foodservice, and Liquor Distributors.Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities. We employ over 1,000 employees in the United States and are owned by private equity firm, Brynwood Partners. For more information, visit harvesthill.com.

Founded in 1984

Stamford, Connecticut, USA

178 employees (6 in marketing)

www.harvesthill.com