Responsibilities

• Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
• Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
• Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
• Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
• Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
• Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
• Work with Consumer Insights to validate messaging and product propositions
• Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
• Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
• Stay current on the competitive landscape, storytelling strategies, and emerging market trends

Requirements

• 3+ years of marketing experience, ideally in CPG
• Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
• Strong skills in brand strategy, messaging, and communication strategy and execution
• Strategic thinker with a bias for action and creative problem-solving
• Proven ability to leverage consumer insights for effective campaigns and product launches
• Highly analytical; able to mine and interpret data to drive decisions
• Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
• Exceptional communication and presentation abilities
• Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Benefits

• the company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.