Associate Brand Manager

Plano, TX (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead brand-driven campaigns across channels, aligning creativity with business goals and cross-functional teams.

  • Own planning and execution of seasonal integrated campaigns across digital, social, retail, CRM, and more.
  • Must-have: 3–5 years in brand management or marketing with cross-channel experience.
  • Standout: Strong collaboration on creative direction, reviews, and process improvements.

Job Description

Responsibilities

  • Support the planning and execution of seasonal integrated marketing campaigns across digital, social, retail, CRM, and other channels.
  • Help develop campaign briefs and partner with internal teams or agencies to deliver impactful creative work.
  • Review creative assets across paid media, social, local marketing, influencer, digital, and in-center channels to ensure consistency with brand voice, visual identity, and messaging.
  • Ensure all marketing materials align with brand guidelines, channel best practices, and business objectives.
  • Provide clear, actionable feedback to improve creative quality and effectiveness.
  • Identify opportunities to strengthen how the brand shows up in market and support ongoing brand evolution.
  • Maintain and manage brand guidelines, templates, and tools to enable effective execution.
  • Provide creative direction and constructive feedback on concepts, layouts, copy integration, and final assets.
  • Manage creative review cycles by consolidating stakeholder input into clear, actionable direction.
  • Balance business needs with creative excellence to deliver work that is strategic, visually compelling, and on brand.

Requirements

  • 3-5 years of experience in brand management, marketing, advertising, or related fields.
  • Strong understanding of brand standards, creative development, and marketing best practices across channels.
  • Demonstrated success in project management, effectively prioritizing and executing multiple initiatives in parallel.
  • Excellent written, verbal, and presentation communication skills.
  • Analytical mindset with comfort interpreting performance data and drawing actionable insights.
  • Highly organized, detail-oriented, and proactive.
  • Collaborative team player who thrives in cross-functional environments.
  • Creative thinker with strong problem-solving abilities.
  • Passion for branding, consumer behavior, and delivering impactful marketing.
  • Active interest in evolving brand storytelling and channel optimization.

Benefits

  • Medical, Dental, Vision coverage
  • HDHP with HSA (employer contribution)
  • Employer-paid life insurance and AD&D
  • Short- and long-term disability coverage
  • Mental health benefits and Employee Assistance Program
  • Wellness Reward Program
  • 17 days PTO (increases with tenure)
  • 11 Paid Holidays
  • Paid Parental, Adoption, and Foster Leave
  • 1 Wellness/Mental Health Day