Associate Brand Manager

Chicago, IL (On-site)

$71K/yr – $79K/yrEntry Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand and trade marketing support for campaigns, retail activations, and cross-functional asset delivery.

  • Must-have: 2–3 years in brand or trade marketing in regulated industries (CPG, cannabis, alcohol, pharma, etc.).
  • Standout: Cross-functional agency + internal collaboration on creative development and activations.

Job Description

Responsibilities

  • Creative Execution: Work with agencies and internal teams to ensure timely delivery of creative assets for campaigns and product launches.
  • Trade & Retail Initiatives: Support retail activations, promotional programs, and communication with field teams.
  • Budget Management: Help track and reconcile marketing budgets, ensuring accuracy and alignment with financial goals.
  • Swag & Merchandising Development: Coordinate the creation and distribution of branded merchandise and point-of-sale materials.
  • Digital & Social Footprint: Partner with digital teams and partners to enhance social media content, develop and execute influence strategies, and grow eCommerce performance.
  • Category Research & Trend Spotting: Gather and analyze market data to identify emerging trends and inform brand strategies.

Requirements

  • 2–3 years of experience in brand marketing, trade marketing, or a related field—preferably within CPG or highly regulated industries(e.g., cannabis, alcohol, pharmaceuticals, nutrition, etc.)
  • Bachelor’s degree in Marketing, Business Administration, or a related discipline
  • Proficient in digital and social marketing execution, including campaign support, content coordination, and performance measurement
  • Strong analytical mindset—comfortable gathering market and category insights (e.g., Nielsen, IRI), conducting post-campaign analyses, and informing strategic decisions
  • Cross-functional and agency collaboration skills, supporting creative development, trade and retail activations, and stakeholder communications
  • Written/verbal communication skills, project management, and interpersonal abilities—able to coordinate and meet project timelines across teams and agencies

Benefits

  • Health & Wellness: Medical, dental, and vision insurance*
  • Health Savings Account (HSA) and/or Flexible Spending Account (FSA*)
  • Employee Assistance Program (EAP)
  • Wellness program and challenges
  • Gym discounts
  • Financial Security: 401(k) retirement plan with company match
  • Life and disability insurance*
  • Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*
  • Commuter benefits*
  • Time Off: Paid time off (PTO) including vacation*, sick leave and holidays
  • Parental leave
  • Bereavement leave
  • Additional Perks: Employee discounts
  • Recognition programs
  • Pet insurance*
Curaleaf  logo

Curaleaf

2.9 Glassdoor

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com.

Founded in 2010
New York, New York, USA
2.8K employees (104 in marketing)
39% recommend to a friend
42% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Traffic Source Mix
Search
33.6%
Direct
61.6%
Referral
4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
86 (3% of company)
Median Career Experience
11 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.9B
Last Raise
$500M
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $500M
  • Oct 2025
    Post IPO Debt • $100M
  • Jan 2025
    Post IPO Debt • $67M

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