Drive brand planning and cross-functional marketing execution for a consumer beverage brand at manager level, aligning strategy with growth goals.

• Assist in the development and execution of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.
• Assist Brand Manager in the development of brand strategy, consumer segmentation and brand positioning, in partnership with Consumer Insights team.
• Participate in the creative development process and execution of all national and local advertising campaigns.
• Lead brand business analysis. Continuously monitor business and brand health performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities.
• Work with the Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures.
• Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, providing direction and evaluating options. Help to direct the development of all national and local consumer promotion programming at retail.
• Assist in the development of Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials.
• Assist Brand Manager in working with DTC team, partnering with Hospitality, eCommerce and Wine club to ensure consistent programming aligned to brand guidelines, annual volume projections and NPD development across DTC channels
• Facilitate communication on marketing-related programming with a large number of key internal groups across the organization on a regular basis, including Field Marketing, Luxury Events, Public Relations, DTC, Finance, Operations and Production team (vineyard management, winemaking, etc.).
• Participate in market visits and assist in Business Unit planning and review meetings.

• Support day-to-day budget management, PO, and invoice processes. Assist with maintaining budgets throughout the year, balancing expenditures against volume and profitability expectations.
• Prepare material for executive updates, internal and external sales and retailer meetings, Stage Gate meetings, etc. as required.

• Brand responsibilities details focus on long-term objectives, cross-functional collaboration, and financial accountability that enable scalable growth.