Associate Brand Manager (Brand Management) - Remote Option Available

Dallas, TX (Hybrid)

$85K/yr – $105K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand portfolio management and new-item commercialization for Idahoan, coordinating cross-functional launches and performance tracking.

  • Own portfolio optimization and New Item Charter tracking.
  • Strong data analysis and cross-functional collaboration skills.
  • Stage-gate process ownership from concept to commercialization.

Job Description

Responsibilities

  • The Associate Brand Manager, Brand Management is primarily responsible for maintaining and improving our product portfolio within each fiscal year.
  • Reporting to the Brand Manager, key areas of responsibility include supporting the development and execution of our annual marketing plan, measuring the effectiveness of new and existing items in reaching our marketplace and financial goals.
  • Attention to detail, competency in navigating complex data, evaluating financial performance and general business curiosity will be required for success.
  • Assist with the ongoing evaluation of existing retail product portfolio; identifying opportunities for increased volume, profitability growth, on-shelf productivity and operational efficiency
  • Assists with the gathering of information for, populating and maintaining record of each ‘New Item Charter’ for new retail products
  • Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth.
  • Assist in new item commercialization through Idahoan’s stage-gate process, supporting projects from concept to commercialization. Engaging key cross-functional stakeholders, ensuring projects stay within established timing and budget parameters, defining KPIs, and (at times) providing updates to Senior Leadership Team.
  • Maintains Price List and Accrual Documents, timely and accurately, in accordance with the latest pricing and promotion direction.
  • Provides data-driven insights into program executions based on defined performance indicators. Makes recommendations for adjustments to programs and investment based on findings.
  • Maintain forecasts for portfolio, both core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets.

Requirements

  • 2+ years of professional experience packaged goods / CPG marketing or relevant business environment.
  • Bachelor’s degree in business or marketing preferred.
  • Ability to handle multiple tasks simultaneously
  • Strong data analysis and interpretation skills
  • Strong written, verbal and presentation communication skills
  • Ability to embrace change; willingness to be flexible
  • Highly collaborative and comfortable with working with cross-functional teams and various levels of management.
  • Computer Skills: Proficient in using Microsoft applications Word, Excel, PowerPoint, Outlook, and Teams.

Preferred

  • MBA
  • 1-2 years of experience working directly with syndicated data sources (e.g. Circana (IRI), Nielsen)
  • Working knowledge of GDSN and DAM platforms.

Benefits

  • Annual Compensation Range: $85,000 - $105,000 Bonus Potential
  • Medical, Dental, Vision Insurance for full-time team members
  • PTO (Vacation, Sick, and Holidays) for full-time team members
  • 401K match
  • Company paid disability and life insurance policies
  • Paid maternity and parental leave
Idahoan Foods logo

Idahoan Foods

3.8 Glassdoor

For nearly 60 years, Idahoan Foods has been the gold standard in high-quality, packaged potato products. Headquartered in the heart of America’s potato country, Idahoan Foods works with local growers and employs an extensive network of potato experts that oversee the potatoes from field to shelf. The company offers a full spectrum of convenient mashed, hash brown, casserole and soup products under the Idahoan®, and all-natural Honest EarthTM brand names. For more information, visit www.idahoan.com.

Founded in 1960
Idaho Falls, Idaho, USA
426 employees (22 in marketing)
62% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
51.9K
Monthly Google Ads Budget
$375
Traffic Source Mix
Search
59.3%
Direct
33%
Referral
4.2%
Social
1.8%
Paid
1.6%

Headcount Trend

Current headcount: ~426

Marketing Team

Marketing Team Size
16 (4% of company)

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