Drive global product strategy and portfolio decisions for Hasbro, turning insights into launches and in-market execution.

• Responsibilities
• Support the development of global product strategies and line plans, from early concept through launch.
• Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
• Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
• Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
• Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions.
• Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance.
• Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
• Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
• Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life
• Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.
• Collaborate closely with Disney/Lucasfilm on creative alignment and product approvals.

• Requirements
• 3 years of experience in brand, product, strategy, or consumer goods (licensed brand experience is a plus).
• Bachelor’s degree in Marketing, Business, Strategy, or a related discipline
• 3 years experience with product development processes, line planning, forecasting, sales collaboration.
• Comfort working with data and insights - able to connect quantitative and qualitative inputs into clear recommendations.
• Strong organizational and project management skills; comfortable juggling multiple workstreams.
• A strong interest in product development, consumer behavior, and portfolio strategy.
• Clear, confident communicator who can influence cross-functional partners.
• A wide range of passion for storytelling across pop culture, entertainment, sports and fandom are a must.
• Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving.
• Agility and resilience in a fast-paced environment.
• Proficiency in Microsoft PowerPoint and Excel.

• Nice To Have
• Licensed brand experience (bonus)

• Benefits
• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!