Associate, B2B Marketing at Weber Shandwick | Baltimore, MD | $50K/yr – $55K/yr

Weber Shandwick

Associate, B2B Marketing

Baltimore, MD (Hybrid)

$50K/yr – $55K/yrEntry Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Assist on day-to-day integrated B2B campaigns, track deliverables, and coordinate with creative, media, and accounts while turning campaign data into client-facing performance updates.

Campaign Execution & Support: Assist in day-to-day management and execution of integrated campaigns with cross-team coordination.
Reporting & Analytics: Compile and analyze data to track progress against client goals.
Project Coordination: Maintain trackers and coordinate asset delivery across teams.

Job Description

Responsibilities

Campaign Execution & Support: Assist in the day-to-day management and execution of integrated B2B marketing campaigns, coordinating with creative, media, and account teams to ensure deliverables are on track.
Reporting & Analytics: Help compile and analyze campaign data, review performance deliverables, and contribute to reports that track progress against client goals.
Project Coordination: Support project logistics by maintaining project trackers, updating status documents, and coordinating the delivery of assets across teams.
Research & Ideation: Conduct research on industry trends, competitors, and client landscapes, and actively participate in team brainstorms by sharing fresh ideas.

Requirements

1-3 years of experience in the digital communications or marketing industry; agency experience is a strong plus.
Bachelor's degree in a relevant field.
Familiarity with digital marketing principles, including demand generation, lead generation, and email marketing.
Basic understanding of or exposure to MarTech tools (e.g., Marketing Automation, CRM, CMS) and analytics platforms.

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com