Responsibilities

• Campaign Strategy & Management: - Support senior team members in creating paid social media advertising strategies.
• Create estimates for paid social programs across networks such as Meta, TikTok, X, Pinterest, and LinkedIn.
• Oversee contracting for all paid social media executions, including external data/audience partners and platform fees.
• Traffic paid social campaigns, perform QA processes, and launch campaigns.
• Manage and optimize paid social campaigns daily, providing ongoing status updates.
• Collaboration & Communication: - Collaborate with senior team members to manage external relationships with partners, coordinating tasks, and maintaining the status of ongoing work.
• Work alongside creative agencies to recommend adjusted messaging, placement, or flighting.
• Develop competitive audits based on clients' competitors' advertising presence across social media platforms.
• Maintain paid campaign calendar, outlining promotional efforts across all social channels.
• Analytical & Industry Insight: - Own and maintain evolving annual brand budgets, inclusive of actualized spend from paid social media activity.

Requirements

• Proficient in MS Office, particularly Excel (basic knowledge of pivot tables and V-Lookups).
• Experience with digital media and social analytics tools.
• Interest in the Healthcare/Pharmaceutical space.
• Proven ability to develop and maintain strong professional relationships.
• Strong quantitative analysis skills, with the ability to make recommendations based on statistically significant data sets.
• Proficient in using industry knowledge and experience to contribute to brand strategy recommendations and platform exploration.
• Strong business and leadership skills to make independent decisions affecting daily operations and campaign management.
• Strong written and verbal communication skills.
• Detail-oriented approach to tasks and data analysis.

Preferred

• Digital media experience or background is a plus.

Benefits

• competitive benefits package