Associate Acquisition Marketing Manager

New York City, NY (On-site)

$95K/yr – $120K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel acquisition campaigns and drive pipeline with cross-functional launch from PMM to Sales, plus ongoing measurement and optimization.

  • Growth & Demand Gen: Lead paid, webinar, and event campaigns plus landing-page optimization to move leads through the funnel.
  • Collaboration & Ops: Synchronize assets, timelines, and messaging with Product Marketing and Sales enablement.
  • Measurement & Partnerships: Track performance, deliver insights, and manage external vendors for campaign execution.

Job Description

Responsibilities

  • Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
  • Manage campaign timelines, deliverables, and cross-functional coordination.
  • Support paid media execution, including campaign setup, optimization, and reporting.
  • Manage webinar and event logistics, promotion, and post-event follow-up.
  • Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
  • Support website updates and acquisition-focused landing page optimization.
  • Partner with Product Marketing to align campaign messaging and audience targeting.
  • Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.
  • Monitor campaign performance and prepare regular reporting and insights.
  • Manage relationships with external vendors and agencies supporting campaign execution.

Requirements

  • 5+ years of experience in B2B marketing, acquisition marketing, or demand generation.
  • Experience managing integrated marketing campaigns across digital, owned, and event channels.
  • Familiarity with paid media, webinars, email marketing, and web marketing best practices.
  • Strong organizational and project management skills.
  • Analytical mindset with experience tracking campaign performance and lead generation metrics.
  • Experience working cross-functionally across Marketing and Sales organizations.
  • Excellent communication and collaboration skills.

Benefits

  • We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
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Dow Jones

3.6 Glassdoor

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Founded in 1987
New York, New York, USA
19K employees (4,018 in marketing)
68% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
11%
Direct
63.7%
Referral
24.5%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~19.2K

Marketing Team

Marketing Team Size
3,130 (16% of company)
Median Career Experience
11 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
10

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