Marketing Manager
Marriott International
McLean, VA (On-site)
$78K/yr - $101K/yrIn-houseFull-timeManager
2 hrs ago
Associate Account Manager
USA (Remote)
$65K/yr – $82K/yrMid Level2+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end campaign lifecycle for client pods, turning past performance into media plans and post-sale optimization while leveraging GroundTruth product to meet client KPIs.
- Campaign Delivery & Optimization: Set up, schedule creative, execute revisions, and ensure campaigns meet client KPIs with AE/AM and Ad Ops coordination.
- Media Recommendations: Analyze past performance to drive data-informed media plans that hit client objectives.
- Insights to Action: Aggregate research and reporting data to inform post-sale recommendations and ongoing optimization.
Job Description
Own end-to-end campaign lifecycle for client pods, turning past performance into media plans and post-sale optimization while leveraging GroundTruth product to meet client KPIs.
- Campaign Delivery & Optimization: Set up, schedule creative, execute revisions, and ensure campaigns meet client KPIs with AE/AM and Ad Ops coordination.
- Media Recommendations: Analyze past performance to drive data-informed media plans that hit client objectives.
- Insights to Action: Aggregate research and reporting data to inform post-sale recommendations and ongoing optimization.
GroundTruth
4.1 Glassdoor
GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.Learn more at groundtruth.com
Founded in 2009
New York, New York, USA
379 employees (42 in marketing)
79% recommend to a friend
94% CEO approval
Traffic Signals
Monthly Visitors
39.3K
Monthly Google Ads Budget
$118K
Traffic Source Mix
Search
41.2%
Direct
45.5%
Referral
9.6%
Social
2.2%
Paid
1.3%
Headcount Trend
Current headcount: ~379
Marketing Team
Marketing Team Size
36 (9% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$134.5M
Last Raise
$18M
Series F, 8 years ago
Funding History
- Jul 2018Series F • $18M
- Nov 2016Series E • $42.5M
- Oct 2016Secondary Market
