Responsibilities

• Client Partnership: Serve as a client advisor and day-to-day communications lead, building trusted relationships with client stakeholders through proactive communication, thoughtful counsel, and solution-oriented delivery. Guide clients through evolving social, influencer, and digital landscapes while ensuring alignment between brand objectives and agency execution.
• Excellence in Execution: Ensure all deliverables meet the highest standard of strategic rigor, creativity, organization, and client service. Be willing to play high/low, maintaining oversight across workflows, timelines, and approvals while proactively solving challenges and being the active “doer” behind much of the work all while elevating the quality of output across the business.
• Team Collaboration: Guide cross-functional teams with clarity, autonomy, and accountability, balancing high-level strategic thinking with strong execution. Mentor junior team members, support team development, and foster collaboration across teams and disciplines to deliver exceptional work.
• Strategic & Cultural Intelligence: Lead strategic social direction across assigned brands, shaping platform approach, creative evolution, and audience growth opportunities while identifying cultural trends, platform shifts, and emerging opportunities that keep brands relevant and culturally connected.
• Influencer & Partnerships: Run influencer partnerships end-to-end, including talent identification and recommendations, contract negotiation, and performance reports. Ensure brand partnerships support broader brand positioning, cultural relevance, and business objectives while maintaining best-in-class execution standards.
• Performance & Optimization: Drive accountability across account performance, ensuring content, paid media, and influencer initiatives are continuously optimized against strategic goals. Partner closely with the Manager of Insights and Analytics to translate data into actionable recommendations that improve performance and inform future strategy.
• Agency Contribution: Contribute strategic support across the broader social organization by helping shape processes, identifying growth opportunities, and advancing 71 West’s reputation as a leader in luxury social and influencer marketing.

Requirements

• Remote Location: Though we are a fully remote company, we require team members to live in one of the following states: NY, CA, MA, OR, TX, GA, FL, MO, AZ, or NC
• Proven Experience: 8+ years of experience in social media marketing and account leadership, with a strong preference for luxury experience.
• Strategic Expertise: Deep understanding of social strategy, platform ecosystems, influencer marketing, audience development, content performance, and paid social optimization, particularly within luxury, lifestyle, hospitality, or entertainment-adjacent industries.
• Client Leadership: Exceptional client management and communication skills, with the ability to influence stakeholders, build long-term partnerships, and confidently lead discussions and presentations.
• Influencer Marketing Expertise: Experience managing influencer and talent partnerships, including creator strategy, negotiations, campaign oversight, and performance evaluation.
• Technical Expertise: Proficiency in all major social media platforms (e.g., Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube) and fluency with tools such as Microsoft Office, Keynote, Google Apps, and social analytics platforms like Sprinklr. Experience with paid social is highly preferred.
• Cultural Fluency: Strong pulse on internet culture, entertainment, luxury consumer behavior, emerging social trends, and evolving platform dynamics, with the ability to translate insights into strategic opportunities for brands.
• Leadership & Collaboration: Experience leading cross-functional teams and managing complex workflows in fast-paced agency environments while fostering collaboration, accountability, and team growth.
• Operational Acumen: Strong understanding of account operations, project management, budgeting, resourcing, and campaign execution with the ability to balance strategic priorities and business objectives.
• Creative & Analytical Thinking: Ability to pair strong creative instincts with data-informed decision making, translating insights into impactful recommendations and measurable outcomes.
• Communication Excellence: Outstanding written, verbal, and presentation skills with a strong attention to detail and ability to communicate clearly across teams and client organizations.
• Luxury Enthusiasm: Passion for culture, travel, storytelling, and premium brand experiences, with a strong interest in the luxury and travel industries and an appreciation for high-end brands across fashion, automotive, and hospitality.
• Working Hours: Ability to work in U.S. East Coast hours to align with client working schedules.

Benefits

• Remote Freedom: Enjoy the autonomy and flexibility of working from anywhere, with no commutes and complete control over your work environment.
• Unlimited PTO: Take the time you need with unlimited paid time off, in addition to 11 company holidays.
• Comprehensive Benefits: Access a full range of benefits, including health, dental, and a 401(k) plan, to support your well-being and future.
• Empowered Work Culture: Join a team that values independence, innovation, and collaboration, where your expertise is trusted, and your contributions are celebrated.