Assoc Mgr, Digital Merchandising (Soma)

Fort Myers, FL (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the merchandising optimization for online retail by turning analytics and feedback into actionable site improvements that drive engagement and conversion.

  • Merchandising & UX: translate analytics from GA and customer feedback into collections, navigation, and taxonomy updates.
  • Cross-functional partnerships: align with Omni Merchants, Planning, Marketing, and Technology to prioritize changes.
  • Performance focus: test and iterate product listings, pages, and lead thumbnails to lift key site metrics.

Job Description

Responsibilities

  • Provides actionable recommendations to improve business.
  • Evaluates Site Assets and provides inventory updates based on in stock rates.
  • Analyzes online competitor site merchandising, promotional execution and tactics, user experience, product representation and taxonomy.
  • Analyzes, executes, and provides improvements to the customer experience.
  • Reviews feedback from all available resources: customer service, customer feedback reporting, product ratings and reviews, social media, and utilizes the information to optimize the site and improve site metrics.
  • Creates strong partnerships among cross functional areas including Omni Merchants, Planning, Marketing, and Technology.
  • Partners with digital team on Force ranking based on Google Analytics insight and Selling.
  • Partners with Site Marketing team to build compelling Product Collections to support Digital Marketing Efforts.
  • Works with the Site Experience team to strategize navigation, category structure, custom pages, and overall merchandising of the site prior to collection launches.
  • Partners with Marketing Coordination team to plan into and select detail/editorial shots for lead thumbnails.

Requirements

  • Bachelor's degree required
  • 3+ years’ experience required
  • Strong analytical skills
  • Excellent computer skills
  • Microsoft- Excel proficient
  • Basic knowledge of retail math
  • Strong interpersonal skills; excellent written and verbal communication
  • An ability to prioritize tasks to balance the immediate and long-term needs of the business.
  • Ability to demonstrate an understanding of analytics and ability to analyze data
  • Ability to multi-task and complete projects on time
Soma logo

Soma

3.3 Glassdoor

Bras for all your moments.

Founded in 2004
Fort Myers, Florida, USA
2K employees (49 in marketing)
51% recommend to a friend
44% CEO approval

Recent Ads

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$73K
Traffic Source Mix
Search
31.9%
Direct
20.4%
Referral
5.8%
Social
6.1%
Paid
12.8%

Headcount Trend

Current headcount: ~2K