Responsibilities

• Brand Strategy
• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
• Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Ensures that peer-to-peer programs meet the identified educational need within the assigned audience, specialty, and sales regions, by identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Marketing Initiatives, Campaigns, and Investments
• Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
• Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
• KOL Engagement
• Responsible for an assigned list of healthcare professionals (HCPs), including coordinating ongoing professional engagements, gathering and documenting insights, and eliciting and reporting feedback

Requirements

• BS/BA degree in marketing, business, health policy, scientific or related field AND 10+ years of relevant experience in pharmaceutical/biotech marketing and sales strongly preferred OR
• Master's degree AND 8+ years of similar experience preferred as noted above
• Therapeutic area experience preferred but not required
• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
• Strong understanding of legal, compliance, and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and related issues
• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity, with experience effectively applying those skills to product positioning and messaging
• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals
• Demonstrates thought leadership through technical/business expertise, effectively solving complex problems and executing cross-functional initiatives

Preferred

• Therapeutic area experience preferred but not required
• Master's degree AND 8+ years of similar experience preferred as noted above

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans