Responsibilities

• Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle
• Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)
• Embraces and implements technology advances to drive further content creation efficiency
• Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines, consolidated direction, scope support)
• Partner with Content Accelerator Agency Team for AOR escalations
• Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)
• Collaborates to ensure ELMs/HHI have access to globally-developed core strategic content, tools and technology for seamless re-use; executes governance plans
• Identifies and creates content to support Global Congress efforts for launch lifecycle, sharing recommendations with GHQ marketing stakeholders
• Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)
• Model the Content Accelerator vision through rapid adoption of AI enhancements

Requirements

• Bachelor’s Degree required. Advanced degree preferred.
• Required Experience and Skills**: - Demonstrated experience in digital marketing execution, digital media planning and customer analytics - Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions - Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development - Ability to translate complex scientific principles into simple and impactful consumer communications - Strong knowledge of marketing principles, such as L3 Next - Prior success leading cross-functional teams - Agency/vendor management experience - Strong project management and interpersonal skills

Preferred

• Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding
• Product/New Indication/Market event launch experience
• Experience and demonstrated leadership working with key marketing stakeholders, and country contacts
• Experience with Veeva PromoMats
• Creative thinking / problem-solving skills / story-telling expertise
• Ability to communicate proactively and effectively
• Self-motivated; hands-on approach to work
• Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams
• Strong strategic thinking
• Experience using analytics to measure and optimize digital initiatives/campaigns

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .