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Assoc Director, Enterprise Applications - Digital & Marketing Systems

Irvine, CA (Hybrid)

$165K/yr – $231K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the Salesforce Marketing Cloud and data architecture to support pharma-grade marketing by translating business requirements into scalable technical designs and compliant deployments.

  • Own end-to-end MC/Data Cloud solutions, leading workshops, designs, and UAT with regulatory compliance.
  • Translate roadmaps and business needs into scalable technical designs and cross-functional roadmaps.
  • Collaborate with stakeholders and vendors to ensure data-driven, omnichannel campaigns and reliable website operations.

Job Description

Responsibilities
  • Serve as a subject matter expert and strategic advisor to the marketing organization evaluating, prioritizing, designing, planning, and deploying solutions across Salesforce Marketing Cloud (MCP, MCI, Data Cloud, MCE) and related digital platforms
  • Collaborate with business stakeholders to develop roadmaps, gather and refine business requirements, and translate them into scalable technical designs
  • Partner with commercial teams, marketing agencies, and hosting providers to manage commercial website operations, deployments, performance optimization, and maintenance
  • Collaborate with implementation and managed service partners on solution architecture, technical design, and deployment of Marketing Cloud capabilities
  • Lead technical solution workshops, design walkthroughs, and UAT while ensuring compliance with pharmaceutical regulations
  • Stay current with Salesforce Marketing Cloud/Data Cloud releases and partner to implement enhancements to data model and platform architecture
  • Apply best practices in marketing automation, AI, and machine learning to improve engagement, efficiency, and campaign performance
  • Enhance reporting and analytics to support data-driven decision-making across campaigns and website engagement
  • Communicate digital marketing insights and website analytics to technical and non-technical stakeholders
  • Coordinate production deployments for new solutions, website enhancements, and system integrations while minimizing disruption
Requirements
  • Bachelor’s degree in computer science, Information Systems, Engineering, Marketing, Business, or related field
  • 12+ years of experience designing, implementing, and supporting marketing technology solutions
  • At least 4 years within the biotechnology, pharmaceutical, or life sciences industries
  • 5+ years of hands-on experience with Salesforce Marketing Cloud and other marketing automation platforms, including enterprise integrations
  • Salesforce Marketing Cloud certifications preferred
  • Proven experience designing and implementing omnichannel marketing solutions and customer engagement strategies
  • Strong understanding of Agile methodologies (user stories, backlog grooming, sprint collaboration)
  • Deep expertise across Salesforce Marketing Cloud Studios and Builders
  • Experience partnering with Salesforce Solution Architects and Business Analysts to translate business requirements
  • Hands-on experience with Email Studio (A/B testing, segmentation, triggered sends, personalization, microsites, landing pages, campaign wave execution)
  • Hands-on experience supporting Salesforce Data Cloud engagement use cases (data ingestion, identity resolution, Data Model Objects, segmentation, activation)
  • Experience with Veeva CRM or familiarity with third-party HCP data providers (preferred)
  • Front-end development experience with HTML, CSS, SQL, and CMS platforms (WordPress/Drupal)
  • Experience implementing Marketing Cloud Server-Side JavaScript (SSJS)
  • Proficiency with Google Analytics, social media analytics platforms, and Marketing Cloud Intelligence (Datorama)
  • Experience implementing or supporting GenAI and machine learning capabilities is a plus
  • Strong understanding of SQL and Marketing Cloud data architecture
  • Experience managing website hosting environments and ensuring platforms are current with patches and updates
  • Familiarity with Marketing Cloud Connector and MobileConnect capabilities
  • Experience designing and implementing integrations between Marketing Cloud, Data Cloud, Veeva CRM, and external platforms via APIs/middleware technologies
Preferred
  • Salesforce Marketing Cloud certifications preferred
  • Experience with Einstein Analytics and Copilot capabilities is highly desirable
  • GenAI and machine learning capabilities experience is a plus
  • Experience with Veeva CRM and familiarity with third-party HCP data providers is preferred
  • Front-end development experience with HTML, CSS, SQL and CMS like WordPress or Drupal is a plus
  • Experience implementing automated solutions using Marketing Cloud Server-Side JavaScript (SSJS)
Benefits
  • hybrid work environment
  • onsite gym, pool, snacks, beverages, and occasional catered meals
  • health, dental and vision insurance benefits
  • generous paid time off, including vacation, holidays, and personal days