Responsibilities

• Develop U.S. market strategies for newly launched brands, including target consumer identification, positioning, pricing strategy, messaging, and channel activation.
• Serve as the marketing lead for color cosmetics while supporting growth opportunities across skincare and other beauty categories.
• Assess brand health, market positioning, competitive landscape, and future growth opportunities.
• Develop and execute integrated marketing strategies across retail, digital, social, influencer, PR, and performance marketing channels.
• Lead go-to-market planning and execution for new product launches and retail expansions.
• Evaluate brand scalability, retailer readiness, and the likelihood of long-term success in competitive categories.
• Identify key growth drivers, market barriers, and operational requirements necessary to successfully scale a brand.
• Partner with internal teams and external agencies to ensure timely and effective execution of marketing initiatives.
• Develop launch calendars, campaign plans, promotional strategies, and retailer-specific activation programs.
• Monitor campaign performance, analyze results, and optimize strategies based on data and market feedback.

Requirements

• 10+ years of marketing experience in beauty, wellness, CPG, or related industries.
• Proven success leading both strategy development and hands-on execution of product launches at major retailers, including Ulta, Sephora, Olive Young, or similar national accounts.
• Entrepreneurial mindset with experience operating in fast-paced, high-growth environments where resourcefulness, adaptability, and execution are essential.
• Strong cross-category marketing expertise with the ability to identify emerging trends and consumer behavior shifts.
• Demonstrated experience scaling brands from early growth stages to broader retail distribution.
• Strong analytical skills with experience leveraging market data, consumer insights, category trends, and performance metrics to drive decision-making.
• Experience managing agencies, cross-functional stakeholders, and external partners.
• Strong project management capabilities with the ability to execute multiple initiatives simultaneously.
• Excellent communication and presentation skills with experience advising senior executives.

Preferred

• Experience working with high-growth beauty or wellness brands.
• Direct experience launching and growing brands within Ulta, Sephora, Olive Young, or similar channels.
• Agency, or in-house leadership experience at recognized consumer brands.
• Strong network within the beauty and consumer products industry.
• Experience forecasting category trends and identifying emerging brands and product opportunities.

Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for-dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs