Responsibilities

• Oversee the entire admissions process, including meeting with prospective residents and their families, providing facility tours, and ensuring that all necessary documentation is completed.
• Serve as the primary point of contact for potential residents and families, answering questions and guiding them through the admissions process.
• Conduct pre-admission assessments to determine residents' suitability for the facility and collaborate with the clinical team to ensure appropriate placement.
• Manage admissions paperwork, contracts, and resident agreements, ensuring compliance with regulatory requirements and facility policies.
• Collaborate with department heads to ensure a smooth transition for new residents, coordinating care plans and addressing specific resident needs.
• Develop and implement marketing strategies to promote the facility’s services and increase admissions.
• Create and manage marketing materials, including brochures, website content, social media, and community outreach programs.
• Organize and participate in community events, health fairs, and networking opportunities to enhance the facility’s visibility and build relationships with potential referral sources.
• Build and maintain relationships with hospitals, physicians, discharge planners, social workers, and other key referral sources to generate leads and drive admissions.
• Monitor and analyze market trends, demographics, and competitor activities to adjust marketing strategies and stay competitive.

Requirements

• Education: Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field is preferred.
• Experience: Minimum of 3-5 years of experience in admissions, marketing, or business development in a healthcare, long-term care, or senior living setting.
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills, with the ability to build relationships with residents, families, referral sources, and the community.
• Knowledge of marketing strategies, healthcare admissions processes, and regulatory compliance.
• Proficiency in using marketing tools, CRM software, and data analysis to drive admissions and measure performance.
• Ability to manage multiple priorities and meet admissions goals in a fast-paced environment.

Benefits

• Health benefits including Medical, Dental & Vision
• 401k with company match
• Early Pay via Tapcheck!
• Employee Perks & Discount program
• PTO + Company Holidays + Floating Holidays
• Referral Bonus Program
• Mentorship Programs
• Internal/Upskilling Growth Opportunities
• Continued Education Loan Repayment Program powered by Clasp