Assistant Vice President, Programmatic at Carnegie | USA

Carnegie

Assistant Vice President, Programmatic

USA (Remote)

$134K/yr - $175K/yr (Est.)Manager8+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

Own and drive the strategic vision for Carnegie’s programmatic advertising efforts, ensuring alignment with company goals and client needs
Oversee the team managing the setup, optimization, and performance of display, video (YouTube, Pre-Roll, OTT, Hulu), and audio (Pandora, Spotify, Podcasts) campaigns across DV360, other DSPs, and ad platforms
Maintain and refine best practices for programmatic execution, ensuring continuous performance improvements
Monitor digital media trends, industry shifts, and competitive landscape to proactively adjust strategies and offerings
Champion the adoption of AI capabilities and emerging platform technologies, driving a structured test-and-learn approach to improve performance, uncover new opportunities, and keep our media strategies on the leading edge.
Lead the exploration, evaluation, and implementation of new DSPs, platforms, and partners to expand Carnegie’s programmatic capabilities and drive excellence in the channel
Build and maintain strong partnerships with platform representatives to stay ahead of emerging trends and leverage new advertising opportunities
Collaborate with cross-functional teams to develop innovative programmatic solutions that enhance client outcomes and agency differentiation

Requirements

Expertise in programmatic, audio, and streaming advertising, including audience targeting, bidding strategies, and data-driven optimizations
Deep knowledge of Google DV360 and/or other DSPs required; streaming and audio ad platform expertise preferred
Strong leadership and mentorship skills, with the ability to inspire, guide, and develop a high-performing team
Exceptional strategic thinking, analytical skills, and problem-solving abilities
Advanced understanding of digital marketing KPIs, data analysis, and reporting tools such as Google Looker Studio and Google Analytics
Effective communication skills with the ability to present complex strategies to internal teams, clients, and leadership
Ability to work in a fast-paced, remote environment while managing multiple projects and priorities
Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Carnegie

3.6 Glassdoor

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985

Westford, Massachusetts, USA

429 employees (132 in marketing)

www.carnegiehighered.com

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