Assistant Vice President, Marketing Pureology Mizani US at L'Oréal | New York, USA | $175K/yr – $215K/yr

L'Oréal

Assistant Vice President, Marketing Pureology Mizani US

New York, USA (Hybrid)

$175K/yr – $215K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive the US marketing strategy for three brands, leading cross-functional teams to grow market share and coordinate with Global Brand offices.

Must-have: 12+ years in strategic marketing with P&L, budgeting, and cross-functional leadership.
Standout: Senior multi-brand remit with global integration and omnichannel execution.

Job Description

Responsibilities

The Assistant Vice President (AVP) of Marketing is a strategic leader responsible for developing and executing the US marketing vision for Pureology, Mizani, and L’Oréal Technique. Reporting to the General Manager, the AVP oversees the full marketing ecosystem — including Product & Trade Marketing, Advocacy & Influence, and Merchandising — to drive sustainable, incremental growth and market share.
You will orchestrate a high-performing cross-functional team, leveraging Media, DDX (Digital Data Excellence), and Platform experts to create immersive consumer journeys.
You will also serve as a key liaison between the US market and Global Brand teams, ensuring the US perspective is central to the global innovation pipeline.
Strategic Vision & Brand Growth: Omni-Brand Stewardship: Define and execute the marketing strategy for Pureology, Mizani, and L’Oréal Technique, balancing distinct brand identities across varying distribution priorities (Professional, Consumer, and D2C).
Market Share Acceleration: Analyze market share gaps and consumer insights to identify white space opportunities, developing bold strategies to outperform the competition across both professional and consumer landscapes.
Financial & Operational Rigor: Own the P&L impact of marketing initiatives; lead forecasting and demand planning to ensure executional excellence — on time and on budget.
Omnichannel & Commercial Excellence: Retail Partner Synergy: Partner with PPD Sales leads to craft tailored growth plans for key accounts including Amazon, Ulta, Sephora, SalonCentric, and Pureology.com.
Precision Merchandising: Deliver best-in-class merchandising strategies that enhance brand visibility and conversion across all professional and consumer touchpoints.
Revenue Management: Set and optimize pricing strategies based on competitive benchmarking and brand positioning, navigating internal approval processes to meet market demands.
Consumer Engagement & Digital Innovation: Digital Transformation: Lead the dotted-line strategy for Media, DDX, and Website platforms, ensuring data-driven precision in every launch activation.
Content & Advocacy: Serve as a passionate brand storyteller, overseeing content, influence, and advocacy strategies that build community and drive brand love.
Global Integration: Influence Global Brand teams by providing US-first insights on product development and launch needs, ensuring global innovations resonate with local consumers.
People Leadership & Collaboration: Talent Development: Lead and inspire a direct team of 8, plus 3 dotted-line CDMO experts. Foster a culture of high performance, continuous learning, and career mobility.
Cross-Functional Orchestration: Collaborate with Finance, Creative, Supply Chain, Education, and CDMO to align resources behind the brand mission.

Requirements

12+ years of progressively responsible experience in strategic marketing, branding, and product management.
Exceptional financial acumen, including experience with budgeting and forecasting.
Strategic thinker and effective communicator across all levels of the organization.
Proven leadership skills with the ability to motivate, develop, and inspire teams.
Demonstrated ability to build collaborative relationships across functions to successfully deliver on brand initiatives.
Strong understanding of the digital ecosystem, including advocacy, influencer marketing, media, CRM, e-commerce, and content.
Ability to travel domestically periodically (up to 25%).

Benefits

Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 days in office, 2 days remote)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & more)
Company Perks (VIP access to L’Oréal's internal shop for discounted products, monthly mobile allowance)
Learning & Development (Unlimited e-learnings, Lunch & Learn sessions, Mentorship Programs & more)
Employee Resource Groups (Think Tanks and Innovation Squads)
Mental Health & Wellness Programs

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

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