Responsibilities

• Develop and lead a comprehensive channel marketing strategy across retail and foodservice to grow demand for fresh and processed pork
• Identify and activate high-impact opportunities with retailers, operators, distributors, and industry partners
• Oversee the development of channel programs that support the entire food supply chain
• Build and maintain strong relationships across the pork value chain, including retail, foodservice, packers/processors, and state organizations
• Partner with Business Intelligence to translate insights into actionable go-to-market strategies
• Drive category growth and profitability through data-informed decision-making
• Lead and manage a channel team
• Develop and execute account strategies for key partners and manage select strategic accounts
• Oversee account management plans for strategic accounts that offer best ROI
• Monitor performance metrics (IRI, Numerator, retailer data) and turn insights into action
• Represent NPB at key industry events
• Manage annual channel budget and ensure strong ROI on Checkoff investments

Requirements

• Bachelor’s degree in business, marketing, culinary arts, or related field
• 10–15+ years of experience in food/retail, marketing, or related industries
• Strong background in strategy development and execution
• Deep understanding of retail merchandising, foodservice, supply chain, and pork processing
• Proven ability to influence, innovate, and build relationships across complex organizations
• Experience leveraging data and insights to drive business outcomes
• Exceptional communication and leadership skills, including public speaking
• A collaborative mindset with the ability to lead cross-functional teams
• Self-starter with a passion for identifying new growth opportunities
• Travel up to 70% domestic travel (air and ground)
• Valid driver’s license required

Benefits

• The National Pork Board, an equal opportunity employer, offers an exceptional benefits package and work environment.