Responsibilities

• Work with senior members of the media team to build and execute display media, paid search and paid social campaigns for clients.
• Enter digital media plans into ad server, liaise with graphic designers internally, and deliver ad tags and creative to vendors in a timely manner. Confirm all campaigns go live on time and pace appropriately.
• Book e-blasts and facilitate the process through to completion.
• Strategize and optimize campaigns in Google Ads and social media advertising platforms (Meta, TikTok, Reddit). Manage budgets to monitor pacing and delivery.
• Gain understanding of Google’s suite of reporting and website management tools (GA4, Tag Manager, Looker Studio) and provide actionable insights for client reports.
• Ensure trade fulfillments are met. Secure trade tickets from account teams and count/process/record and send to media outlets owed
• Master the AdVantage billing system and create media insertion orders in a timely, organized fashion. Approve, reconcile and ensure accurate client billing and media vendor payments.
• Assist and serve as backup for trafficking of broadcast materials to media outlets
• Research new media opportunities and industry updates; set-up meetings when relevant.
• Represent agency in a professional manner to all external media partners.

Requirements

• Proactive personality with the ability to identify and troubleshoot problems.
• Experience in digital media planning/buying, paid social, paid search and ad serving platforms a plus, but not required.
• Excellent communication (both written and oral) and interpersonal skills.
• Ability to multi-task and work in a fast-paced, deadline-driven environment. Be flexible and receptive to changing priorities.
• Can handle a large volume of work, and flexibility to work long hours if needed.
• Strong computer skills in MS Office applications.
• Must be a detailed-oriented quick learner with strong organizational skills.
• Comfort with numbers and math.

Preferred

• Bachelor’s Degree in advertising, marketing or relevant field a plus.

Benefits

• Benefits eligible position.