Responsibilities

• Support execution of overall loyalty strategy, ensuring that projects track against program plan and forecasts
• Partner with Loyalty Marketing Managers to develop organizational processes for new loyalty functionalities and features
• Participate in business requirement gathering for program development and features implementation
• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned customer segment to drive customer engagement and retention
• Support Loyalty Marketing Managers in developing and tracking OKRs (objectives and key results), identifying trends and continuous improvement opportunities
• Apply understanding of modern marketing solutions (e.g., first- and zero-party data-enabled personalization, loyalty programs) to campaign planning
• Be an advocate for the customer and bring customer-first mindset to all initiatives
• Be comfortable operating in constant, rapid test & learn environment and driving organizational change through action
• Establish strong working relationships with cross-functional peers

Requirements

• Bachelor’s degree Marketing, Digital, E-Commerce etc. or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years Data-driven marketing experience
• 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams
• 1 Year Leadership experience, preferably in Agile cross-functional teams

Preferred

• 1 Year Experience managing loyalty programs at a retailer