Responsibilities

• Support the development and execution of product-driven Brand Identity, Brand Positioning, and Brand Architecture initiatives.
• Assist in defining and maintaining the brand’s Unique Selling Proposition (USP) and Point of Difference (POD).
• Help maintain Brand Tone & Manner, Visual & Verbal Guidelines across all consumer-facing touchpoints.
• Provide executional support and alignment coordination for IVY Marketing and Creative Teams.
• Support management of the brand’s digital presence to ensure consistency across social, website, email, and marketing channels.
• Assist with customer engagement initiatives that strengthen brand awareness, community growth, and online engagement.
• Support TikTok Shop initiatives, affiliate programs, live commerce activities, and creator commerce opportunities.
• Identify opportunities to drive conversion through social commerce ecosystems.
• Analyze paid and organic campaign performance.
• Support the development and execution of integrated marketing campaigns across domestic and global markets.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum 2–4 years of experience in brand marketing, digital marketing, social media, or related roles, preferably within beauty, cosmetics, fashion, or consumer brands.
• Preferred if applicant is fluent in Portuguese
• Proven experience supporting social media management, content development, and digital marketing initiatives across multiple platforms.
• Strong understanding of social media analytics, audience insights, KPI tracking, and performance optimization.
• Familiarity with digital marketing tools and platforms such as Google Analytics, Meta Business Suite, Shopify, Sprout Social, or similar tools is preferred.
• Understanding of digital marketing channels including TikTok, Instagram, YouTube, Meta, Google, and emerging social commerce platforms.
• Strong organizational, communication, and project management skills with the ability to manage multiple priorities and timelines.
• Experience working with influencers, creators, agencies, or external partners is preferred.
• Interest in beauty, cosmetics, fashion, and digital culture trends is highly preferred.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject to change or eligibility.)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires