Responsibilities

• Partner within a cross-functional agile POD to execute audience-led test and learn initiatives that identify new retail media opportunities aligned to merchant priorities.
• Partner with the Customer Marketing Manager and the Customer Data Activation team to analyze and interpret first-party customer data to uncover behavioral patterns, audience affinities, and cross-category opportunities that can inform monetizable media concepts.
• Develop clear, insight-driven briefs that translate customer behaviors into actionable retail media test strategies.
• Collaborate with Category Marketing and Retail Media teams to align test concepts to merchant objectives and broader LMN priorities.
• Support the design, execution, and measurement of controlled tests across owned and digital channels, including email, app, and onsite experiences.
• Partner with Analytics to measure KPIs, evaluate incremental impact, and summarize results to determine scale potential.
• Contribute to the refinement of audience strategies and monetization concepts based on performance insights and closed-loop measurement.
• Operate effectively in a rapid, continuous test and learn environment, identifying iterative optimization opportunities.
• Serve as a customer advocate by ensuring retail media concepts are rooted in authentic customer behavior and journey insights.
• Build strong cross-functional relationships across Customer Marketing, Retail Media, Category Marketing, Analytics, and Business teams.