Assistant Marketing Manager, Campaigns & Operations

El Dorado Hills, CA (Remote)

$90K/yr – $95K/yrEntry Level3+ years exp

Posted 1 day ago

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Job Summary

Own end-to-end B2B marketing campaigns from planning to measurement, focusing on campaign execution, operations, and event support across Salesforce Marketing Cloud and CRM.

  • Lead and optimize multi-channel campaigns from setup to measurement
  • Manage campaigns in Pardot and Salesforce CRM to drive awareness, nurture, and events
  • Build dashboards and report on campaign performance and ROI

Job Description

Responsibilities

  • Campaign Execution & Marketing Operations
  • · Support the setup, deployment, and measurement of integrated marketing campaigns across email, web, social, paid lead programs, and other digital channels.
  • · Build and manage campaigns within Salesforce Account Engagement, formerly Pardot, and Salesforce CRM.
  • · Assist with executing awareness, prospect, customer, nurture, and event campaigns.
  • · Coordinate campaign timelines, assets, approvals, audience lists, and deployment schedules.
  • · Conduct quality assurance testing to confirm links, forms, segmentation, tracking, and campaign assets are accurate before launch.
  • · Monitor active campaigns and help troubleshoot issues related to deployment, automation, audience selection, or campaign performance.
  • · Manage multiple simultaneous campaigns while maintaining accuracy, organization, and adherence to deadlines.
  • · Maintain campaign documentation, project plans, and status updates to support visibility across the marketing team.
  • Event Marketing & Trade Show Support

Requirements

  • 3–5 years of experience in B2B marketing, campaign management, marketing operations, or demand generation.
  • Experience with Salesforce Account Engagement (Pardot), Salesforce CRM, HubSpot, Marketo, or similar marketing automation platforms.
  • Experience managing projects using Asana or similar project management software.
  • Strong understanding of campaign execution, CRM best practices, data integrity, marketing reporting, and campaign analytics.
  • Experience supporting trade shows, webinars, or field marketing programs.
  • Excellent organizational, analytical, and problem-solving skills with exceptional attention to detail.

Marketing Team

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