Responsibilities

• Marketing campaign management which may include either or both housefile and new client acquisition.
• Researching and planning product tests, new product launches and reoccurring promotions, numerical analysis of past campaigns and projecting the profit potential of each marketing effort, as well as forecasting future demand for inventory ordering and budgeting.
• Managing the execution and analysis of various direct mail creative package tests to increase response at efficient selling expense.
• Report management including updating and issuing monthly sales reports and pivot tables, reporting weekly on direct mail product performance, and project direct mail sales for budget and reforecast.
• Collaborate with marketing support groups (digital marketing, product development, advertising design, sourcing, licensing, print production, customer service) in bringing product from concept to market and then overseeing shipping and service.
• Support division in exploring new avenues for business growth as requested/assigned including presentations, reports.
• Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency.
• Proof advertising creative and work with product development, internal advertising team, and marketing services.

Requirements

• BA/BS in Marketing, Business, Finance, Statistics or related field.
• 2+ years of experience in a direct response marketing position, product management or media experience required.
• Proficient in Microsoft Office with advanced skills in Excel
• Familiarity with Power Automate and emerging AI-based technologies.
• Strong analytical skills and inquisitive nature.
• Proficient in math and/or statistics.
• Strong attention to detail.
• Excellent verbal and written communication skills.

Benefits

• Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
• Competitive compensation plan and great benefits, with some benefits starting from day 1
• Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback. We meet quarterly to focus on the future!
• Hybrid environment (onsite/remote) for our corporate staff
• Front-loaded PTO and holiday package to all staff and corporate wellness initiatives such as an annual health fair and an onsite fitness center. New hires start with 16 days of PTO and 8 paid holidays per year
• Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, Paid Time Off (PTO)
• Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program, Employee Referral Bonus Program
• 401(k), Profit Sharing, Tuition Reimbursement, Toastmasters memberships, a Peer Recognition Program, Product Discounts
• and more!