Assistant Marketing Franchise Specialist

Columbus, OH (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive franchise marketing across the Americas by coordinating with partners, protecting brand consistency, and ensuring timely campaign launches.

  • Act as primary marketing contact for Americas Franchise partners
  • 1+ year of Franchise experience with brand campaigns
  • Cross-functional collaboration with partners and internal teams

Job Description

Responsibilities

  • Manage franchisee’s marketing activities in the Americas, ensuring brand integrity and consistency across diverse markets.
  • Work with Grupo Axo and any future Franchise partners.
  • Conduct ongoing competitor analysis and tracking.
  • Act as a primary marketing contact for Americas Franchise partners.
  • Collaborate with internal stakeholders, advocating on behalf of external partners to craft creative solutions to meet their business needs within our brand guardrails and creative capacity.
  • Manage campaign asset coordination & organization between internal cross-functional partners & external partners to ensure all campaign launch dates are met.
  • Clearly communicate marketing plans and initiatives to external partners to ensure that they are empowered and equipped to implement (as applicable) into their channels.
  • Responsible for communicating with internal stakeholders, ensuring visibility, and gaining sign off where relevant.

Requirements

  • Bachelor's degree in Marketing or equivalent, Fashion, Client Service, or related field or related experience
  • 1+ years of Franchise experience, with evidence of managing brand campaigns
  • Experience working on 360º campaigns across the Americas
  • Strong commercial acumen & Excel skills
  • Experience having worked in a fast paced, multi-channel, retail environment
  • Organization and the ability to work on multiple projects at once
  • Resilient, comfortable with ambiguity & will thrive in a fast-paced, fluid retail environment
  • Passion for the customer and an innate curiosity
  • Confidence in presenting and speaking to all levels
  • Bilingual preferred (Spanish)

Preferred

  • Bilingual preferred (Spanish)
  • Spanish bilingual preferred

Benefits

  • Incentive bonus program
  • 401(K) savings plan with company match
  • Annual companywide review process
  • Flexible spending accounts
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Associate assistance program
  • Paid parental and adoption leave
  • Access to fertility and adoption benefits through Carrot
  • Access to mental health and wellness app, Headspace
  • Paid Caregiver Leave
  • Mobile Stipend
  • Paid time off and one paid volunteer day per year, allowing you to give back to your community
  • Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
  • Seven associate wellness half days per year
  • Merchandise discount on all of our brands
  • Opportunities for career advancement, we believe in promoting from within
  • Access to multiple Associate Resource Groups
  • Global team of people who will celebrate you for being YOU!
Abercrombie and Fitch Co. logo

Abercrombie and Fitch Co.

3.7 Glassdoor

Abercrombie & Fitch Co. (NYSE: ANF) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates approximately 790 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.Working at A&F Co. We strive to create welcoming, omni-channel experiences for our global customers. Every day, our associates show up and empower one another to stay curious and push boundaries. Whether you lead yourself, a team, or the company, everyone has a voice at A&F Co. Get a glimpse into where we work Instagram @LifeatANF. To apply for jobs and learn more about our hiring process, visit corporate.abercrombie.com/careers/ If you are emailed by an A&F Co. recruiter at any point in the hiring process, it will come from an email address ending in @anfcorp.com, @stores.anfcorp.com or @smartrecruiters.com.

Columbus, Ohio, USA
28K employees (1,321 in marketing)
66% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
22.9M
Monthly Google Ads Budget
$263.2K
Traffic Source Mix
Search
40.8%
Direct
52.4%
Referral
3.7%
Social
2.5%
Paid
0.5%

Headcount Trend

Current headcount: ~28.5K

Marketing Team

Marketing Team Size
673 (2% of company)

Recent News