Responsibilities

• Play a key role in the planning, strategy, and creative execution of Hourglass organic social activity across all platforms (Instagram, TikTok, Facebook)
• Collaborate with all the Social Team members, Brand Marketing and Creative Team in conceptualizing and executing social initiatives generating creative briefs and project managing deliverables
• Support the overall content strategy, by developing quarterly and monthly content plans, messaging and assets to meet marketing and business goals
• Spearhead content creator program, building strategy, selection criteria, briefings and relationship building approach
• Lead ideation for social-first content ideas, working with appropriate teams to manage the development of concepts and see through from inception to successful execution
• Lead social trend and competitor insights, monitoring and researching luxury, creative, and beauty trends to adapt for Hourglass brand and capitalize on in real-time
• Identify partners and content creators to generate social assets for use on Hourglass accounts, managing creators and approvals, generating asset briefs and deliverables
• Monitor content performance metrics to understand effectiveness of strategy and creative, developing regular reports, strategy recommendations, and content best practices per platform to share with creative partners
• Partner with editorial team to draft corresponding social copy for each asset
• Collaborate with influencer team on creative execution on branded campaigns and identify potential creators to work with for paid opportunities

Requirements

• Minimum 2 years of social/marketing experience
• Experience developing and managing all aspects of monthly content calendars for Instagram and TikTok
• Understands best practices and up-to-date design needs/restrictions across Instagram, TikTok, Facebook and YouTube
• Proficient in social management and analytics tools such Dash Hudson, Meltwater, etc.
• Experience using data and analytics to influence content creation strategy
• Extremely detail oriented with the ability to meet deadlines in a fast-moving organization
• Has relentlessly high standards
• Must be able to work from Corporate Office at least 60% of the time

Preferred

• You are extremely ORGANIZED : You're not overwhelmed by the thought of tackling multiple tasks at a time.
• You are DETAIL ORIENTED : You appreciate the importance of having detailed and precise information.
• You are a strong COMMUNICATOR : You are a people person and collaborate well with others.
• You are AGILE : You adapt well to changing needs and priorities, and are able to pivot easily to achieve goals and deadlines.
• You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, media, and events. No job is too small or too large.