Assistant Manager, PR & Influencer Marketing, Clinique North America

New York City, NY (On-site)

$75K/yr – $113K/yrEntry Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand EMV and community growth by shaping influencer/PR programs, partner-agency collaboration, and launch-ready go-to-market strategies that translate audience insights into scalable campaigns.

  • Influencer/PR programs: plan, execute, and measure earned media value and editor/influencer experiences.
  • Community & launches: grow Clinique Community, seed influencer activity, and support end-to-end launches from concept to execution.

Job Description

Responsibilities

  • Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.
  • Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)
  • Support and guide winning strategy on how to grow and accelerate brand EMV
  • Support development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.
  • Partner with internal teams and external agencies to ensure accurate implementation and timely launches
  • Support the cultivation and expansion of the Clinique Community; regularly identify and engage with new talent
  • Support the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partners
  • Support strategy supporting our launches and evergreen moments from concept to execution
  • Create best-in-class experiences for editors, influencer, and consumers
  • Manage the implementation and execution of brand eventing from start to finish

Requirements

  • Agency experience highly preferred
  • 3-5 years PR/Influencer experience required, preference for beauty/wellness industry
  • Existing relationships with influencers, editors, talent agents
  • Strong team player who works well in a highly integrated team model (internal + external) and fast-paced environment
  • Highly organized, detail-oriented, and proactive in managing multiple projects simultaneously
  • Clear and concise communicator, able to convey ideas effectively both in writing and verbally
  • Must possess strong skills across MS excel, Powerpoint, Tribe Dynamics or similar platforms, and emerging AI
  • Bachelor’s degree in Marketing, Communications, Advertising or a related field

Nice to Have

  • Demonstrated passion for beauty, influencers, and content creators - always “in the know.” Obsession with Instagram, TikTok, YouTube, and social media best practices

Benefits

  • health insurance coverage (medical, dental, and vision insurance)
  • wellness and family support programs
  • life and disability insurance
  • retirement savings plans
  • paid leave programs
  • education-related programs
  • paid holidays and vacation time
  • many of these benefits are subsidized or fully paid for by the company

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