Responsibilities

• ASSISTANT MANAGER, DIGITAL MEDIA will be consulted and responsible for paid social digital media investment for a select portfolio of Luxury Division brands.
• The Asst. Manager will be working in tandem with brand marketing, digital, and media teams to the form the overall brand communication strategy across paid social platforms.
• The Asst. Manager will build media plans and develop partner strategies in tandem with brand marketing, leading execution for paid social.
• The Asst. Manager will use available partner tools to provide expert-level analysis & optimization of bidding objectives, target audiences, ad formats and creative.
• ROI measurement and design of experiment.
• The candidate will assess media performance across partners and initiatives and will communicate trends, share insights across the division on consumer engagement, media effectiveness-efficiency and online/offline purchase behavior.
• Play a key role in bridging the gap between data science and business insights and experienced in working with large data sets.
• Understand how to design experiments and draw actionable conclusions of statistical significance.
• They should have a passion for the business of beauty and a profound ability to take complex subject matter, distill the information and communicate business insights across the organization.

Requirements

• 2-5 years of experience in managing digital media for high volume business-to-consumer CPG, eCommerce business
• Must have hands-on experience with Social Media advertising platforms (Meta required; TikTok, Snapchat, and Pinterest a plus) – Audience Insights, campaign planning, analysis and optimization, custom audiences
• Must have knowledge of web analytics platforms – especially Google Analytics;
• Must have advanced excel skills, comfortable with pivot tables, formulas, modeling, forecasting, budget management and quickly manipulating large data sets
• Strong knowledge of current digital media trends, strategies, and techniques
• Entrepreneurial spirit, attention to detail, customer-service orientation, and creativity in problem-solving.
• Ability to identify, scope and implement digital media campaigns while meeting ROI goals.
• Familiar with executive level reporting and communication. Able to clearly communicate digital media concepts to an audience with a wide variation in digital experience.
• Proficiency in digital media KPIs, tracking and online analytics a must. Experience in both digital creative development and digital marketing across multiple channels and platforms a plus
• Strong interest in driving results and innovation from eCommerce & digital marketing initiatives

Preferred

• Experience and passion for the beauty industry
• Experience and passion for luxury goods
• Experience in digital creative development and digital marketing across multiple channels and platforms a plus

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs