Responsibilities

• Execute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clients.
• Own the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deployment.
• Maintain program calendars and ensure alignment to store sets, promotional launches and key business priorities.
• Review and proof content to ensure channel best practices, legal guidelines and business objectives are met.
• Monitor launches and performance, troubleshoot issues and optimize scheduling and execution details.
• Produce daily and weekly channel reporting and deliver actionable insights to leadership.
• Partner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategies.