Responsibilities

• Revenue Pipeline Ownership & Optimization - Take ownership of the lead lifecycle from acquisition to conversion.
• Analyze drop-off points across the funnel (Data Acquisition → MQL → SQL → Conversion).
• Identify bottlenecks in the lead pipeline and implement corrective action plans.
• Continuously optimize lead quality, routing, follow-up timelines, and conversion velocity.
• Sales Alignment & Revenue Syncs - Conduct regular syncs with the Sales team to:
• Review lead quality and conversion feedback.
• Identify common objections and friction points.
• Align on ICP refinements and targeting strategies.
• Translate sales feedback into marketing execution improvements.
• Ensure SLA adherence between marketing and sales.
• Advanced Analytics & Trend Identification - Maintain tracking dashboards for:
• Conversion rates by source, category, and campaign
• Lead response times
• Sales performance gaps
• Cost per conversion & ROI
• Identify trends in:
• Lead behavior
• Engagement patterns
• Revenue contribution by campaign type
• Perform root cause analysis on performance dips and inconsistencies.
• Develop predictive insights to improve campaign targeting and segmentation.
• SMS/WhatsApp Campaign Strategy Oversight - Oversee campaign planning, scheduling, and execution.
• Monitor deliverability, engagement, and performance metrics.
• Optimize messaging strategies based on performance data.
• Ensure compliance with carrier policies and messaging regulations.
• Introduce testing frameworks (A/B testing, segmentation testing, timing optimization).
• Data Governance & Process Optimization - Maintain clean, accurate CRM data.
• Audit lead attribution and conversion records for discrepancies.
• Design and refine SOPs for:
• Lead/conversion tracking
• Data segmentation
• Reporting accuracy
• Automate reporting workflows where possible.
• Improve operational efficiency across revenue processes.
• Reporting & Executive Visibility - Prepare weekly and monthly revenue reports.
• Present actionable insights to leadership.
• Provide strategic recommendations backed by data.
• Forecast performance trends and revenue impact.

Requirements

• 3–5+ years of experience in Revenue Operations, Demand Generation, or Performance Marketing.
• Strong understanding of full-funnel B2B lead lifecycle.
• Advanced Excel/Google Sheets skills (pivot tables, lookups, conversion analysis).
• Experience with CRM systems (HubSpot preferred).
• Strong analytical mindset with ability to debug pipeline issues.
• Experience working closely with Sales teams.
• Ability to translate data into strategic business decisions.
• Strong communication and stakeholder management skills.

Preferred

Benefits