Responsibilities

• Develop integrated marketing strategies that support business priorities, product launches, capability adoption, customer experience improvements, and growth initiatives.
• Translate business objectives into actionable marketing plans, audience strategies, positioning, messaging, channel recommendations, launch plans, and success metrics.
• Lead development of go-to-market strategies, including audience prioritization, value proposition development, and market activation planning.
• Provide strategic recommendations that inform annual and quarterly planning activities.
• Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy.
• Develop audience segmentation frameworks, customer journey recommendations, and persona-driven marketing approaches.
• Partner with research and analytics teams to translate findings into business and marketing recommendations.
• Develop value propositions, messaging frameworks, campaign concepts, and strategic narratives.
• Create clear, actionable strategic briefs that align stakeholders and agency partners around strategic direction.
• Ensure messaging is customer-centric, differentiated, insight-driven, and consistent across channels.

Requirements

• 7+ years of experience in marketing strategy, product marketing, communications strategy, consulting, market research, or related disciplines.
• Demonstrated experience developing marketing strategies, go-to-market plans, positioning, and messaging for complex products, services, or business initiatives.
• Strong experience translating customer insights, research, and data into actionable recommendations.
• Proven ability to influence cross-functional stakeholders without direct authority and move work forward in a matrixed environment.
• Excellent written, verbal, facilitation, presentation, and executive-ready storytelling skills.
• Experience within insurance, financial services, healthcare, technology, or another highly regulated industry.
• Experience supporting product launches, adoption initiatives, customer experience programs, or change management efforts.
• Experience defining KPIs and performance readouts that inform optimization decisions
• Familiarity with AI-enabled marketing tools and emerging marketing technologies.
• Experience working with agencies, creative partners, and research providers.