Assistant Director, Residential Marketing

Coconut Grove, FL (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 8 days ago

Job Summary

Own and guide luxury residential marketing initiatives across brand, content, analytics, and cross-functional programs, aligning with global teams and developers to drive growth.

  • Lead development and coordination of 360-degree campaigns for residential products across the brand portfolio.
  • Build toolkits and content aligned with brand voice and ensure consistent storytelling across channels.

Job Description

Responsibilities

  • Develop & Execute Marketing Plans
  • Review and provide strategic feedback on developer marketing plans to ensure consistency with brand and generate the most impact on sales strategy.
  • Partner with the development team to create pitch decks, sales tools, and marketing resources that support business growth.
  • Build and maintain comprehensive residential marketing toolkits to ensure consistent brand execution and storytelling.
  • Review developer integrated marketing campaigns across paid media, social, digital, and print channels.
  • Develop unique, brand-aligned experiences including launch events, collaborations, and showroom activations.
  • Act as the point of contact for developers, coordinating deliverables with various internal teams including design and operations.
  • Content Creation
  • Collaborate with internal and external partners to develop engaging content for digital platforms, print materials, and owned channels.
  • Ensure all content reflects the distinctive voice, visuals, and values of each brand.

Requirements

  • Based in Miami, FL, with the ability to work on-site at our home office.
  • 4+ years of experience in luxury brand, hospitality, or residential marketing; experience in branded residences and luxury hospitality is a plus.
  • Proven ability to craft compelling brand narratives, write engaging copy, and oversee high-quality creative execution.
  • Demonstrated experience working with international teams or markets across time zones and cultures.
  • Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment.
  • Experience leading agencies, vendors, or cross-functional project teams from ideation to execution.
  • A collaborative, proactive, and entrepreneurial spirit with a strategic mindset.
  • A passion for sustainability, design, innovation, and the future of luxury living.
Starwood Hotels logo

Starwood Hotels

We’re a global team of purpose-driven, nature-inspired, service-obsessed individuals who thrive on nurturing the natural beauty of both people and the planet. Your mission as part of our community: to leave our guests with more than they arrived with—whether it’s a new wellness routine, a plan to live more sustainably, or simply a restored perspective. The luxury of our hotel experiences lies not only in next-level comforts and personalized services but also in our wealth of warmth, depth of knowledge, and collective drive to preserve and protect this extraordinary world.We’re proud to be recognized in Newsweek's Most Loved Workplaces 2025—a testament to how deeply we care about our people, our planet, and making a meaningful difference.Starwood Hotels, an affiliate of the global private investment firm Starwood Capital Group, is a hotel brand management company overseeing 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection properties. Leveraging our expertise in marketing, design, operations, and technology, Starwood Hotels drives some of the most groundbreaking and dynamic hotel brands in the world.For more information, visit starwoodhotels.com, 1hotels.com, baccarathotels.com, and treehousehotels.com

Founded in 2012
Miami, Florida, USA
310 employees (30 in marketing)

Traffic Signals

Monthly Visitors
55K
Traffic Source Mix
Search
23.5%
Direct
60.3%
Referral
11.2%
Social
3.6%
Paid
1.3%

Headcount Trend

Current headcount: ~312
Starwood Hotels logo

Assistant Director, Residential Marketing

Starwood Hotels · Coconut Grove, FL · Unknown