Assistant Director, Paid Media at Rollins College | Winter Park, FL

Rollins College

Assistant Director, Paid Media

Winter Park, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media activation and measurement to drive recruitment outcomes, balancing demand across search, social, and display while coordinating with marketing and enrollment teams.

Manage paid social, paid search, and programmatic efforts with testing and optimization.
Ensure accurate tracking, ROI reporting, and translate data into enrollment strategy.
Lead vendor negotiations and budget planning for media and marketing automation tools.

Job Description

Responsibilities

Develops and supports paid search & paid social marketing activation and analysis.
Reports to the marketing and enrollment teams on leads generated and full-funnel campaign ROI.
Produces clear and concise strategic recommendations for brand and enrollment teams to drive profitable outcomes against recruitment objectives through paid digital media activation.
Creates compelling ad copy, headlines, and visuals that align with College objectives and resonate with target audiences.
Conducts A/B testing and experiments to improve ad performance, landing page conversions, and overall campaign effectiveness.
Serves as a stakeholder for digital marketing best practices across web, CRM, and marketing automation platforms to safeguard media investment across all paid channels.
Tests and manages all conversion tracking and measurement tools, including platform-level event tracking (native and API) and Google Tag Manager.
Helps lead the College's relationship and contract negotiations with media channels and marketing automation software to assess the efficacy of those partnerships and make recommendations to leadership on how to budget for and leverage them on an ongoing basis.
Develops and documents processes for best-in-class integrated media leveraging tools such as: Meta Ads
Manages TikTok Ads Manager, Google Ads, LinkedIn Ads Manager, Mountain, Google Tag Manager, GA4, and more.

Rollins College

Located in picturesque Winter Park on the outskirts of Orlando, Rollins offers the opportunity to study at a top-ranked university while living and learning within close proximity to everything from Orlando’s downtown scene to Florida’s natural beauty.Since 1885, we’ve been dedicated to graduating students who are not only passionate about learning, but who are also equipped with the skills and breadth of perspective needed to become leaders in their professional lives and active participants in the communities in which they live.Because we have such high expectations for our graduates, we take great pride in the distinctive nature of the educational experience we deliver. As a student here you will take advantage of countless opportunities to apply your knowledge and skills in real-world settings. You will discover a commitment to international learning unlike anywhere else in the country. You will be mentored by acclaimed faculty who have written the very texts you’re learning from. You will live and learn in one of the most beautiful and technologically advanced settings anywhere. And you will become part of a centuries-old legacy of service and leadership.

Winter Park, Florida, USA

1.6K employees (138 in marketing)

rollins.college