Assistant Director of Marketing at Wilbraham & Monson Academy | Springfield, MA | $60K/yr – $80K/yr

Wilbraham & Monson Academy

Assistant Director of Marketing

Springfield, MA (On-site)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel marketing for the Academy including campaigns, social media, and brand messaging across student recruitment and alumni audiences.

Campaign ownership: plan and execute local to national marketing programs with cross‑department collaboration.
Social media and media production: manage platforms, supervise content strategy, and contribute photography/video assets.
Brand stewardship and publications: apply the style guide, support Academy World magazine and The Bell yearbook, and advise student cohorts.

Job Description

Responsibilities

Marketing Campaigns
Social Media Management
Brand Management and Messaging
Videography and Photography
Academy World Magazine
"The Bell" Yearbook
Student Advisor

Requirements

Bachelor's degree in Marketing or related field required.
2–3 years of experience in a marketing or related field.
Must have working knowledge of:
- Facebook, Instagram, X, YouTube, Canva and Later
- Google Suite: Gmail, Docs, Sheets, Calendar and Slides
- iMovie and other video editing software
- Word, Excel, PowerPoint, word processing, PDF creation and presentations
Familiarity with marketing principles, brand management and digital media strategy.
Strong interpersonal, communication, analytical and organizational skills.
Ability to balance multiple priorities and manage seasonal workload variations.
Flexibility to work evenings and weekends for marketing responsibilities, as needed.
Professional demeanor with ability to represent WMA positively to marketing constituencies.
Results-oriented with focus on institutional brand advancement.
Collaborative approach with ability to work effectively within and across departments.
High energy and enthusiasm for working in a dynamic, multifaceted role.

Nice to have

Previous experience (or attendance) at an independent school is preferred.

Benefits

This position comes with four weeks of paid vacation each year, which must be approved in advance by the Director of Marketing & Communications.

Wilbraham & Monson Academy

Wilbraham & Monson Academy offers an unparalleled private school experience in a traditional New England setting. A second home to more than 400 students who journey from 32 nations and 11 states, WMA prides itself on its curriculum just as much as on its students. Our students don't just get an education—they transform into challenge-seeking, critical-thinking, globally contributing citizens.As a community of learners we are constantly engaged and learning from each other. We are a student-centered environment that embraces different student experiences from around the world. At WMA we ask a lot of our students, but we are also there to guide them. Whether conducting independent research, designing a robot in our iLab, building an investment portfolio in the Trading Center or traveling across the globe, we will meet you where you need to be met ... and raise you to the next level.We believe students will embrace their learning if they have a choice in what they study, and we provide a variety of levels so they can experience an appropriate challenge. Students at WMA have the ability to tailor their coursework to their abilities and interests. Our curriculum is a blend of traditional core requirements with innovative course offerings that allow students to be curious about new interests or to dig deeper into areas of great interest. We offer a number of course levels to choose from, including more than 40 honors, Advanced Placement (AP), and post-AP classes.

Wilbraham, Massachusetts, USA

161 employees (3 in marketing)

www.wma.us/about