Responsibilities

• Coordinate and support a partnership with SJSU Marketing & Communications and Associated Students
• Oversee the Student Union, Inc. brand, Annual Reporting, and official document posting and creation for the 501c3 status
• Oversee multiple and competing demands for small- and large-scale marketing projects for a diverse client portfolio of programs and initiatives
• Oversee websites, social media, and third-party platform management; printed and electronic materials, corporation annual report and budget summary
• Collaborate with marketing on CSU and university compliances including accessibility, VPAT, TRIA and Commerce execution
• Create, implement and track targeted marketing plans and campaigns with a focus on digital marketing and communications tactics
• Decide on resource allocation within a marketing budget, select media mix, and collaborate on content creation and design assets
• Collaborate with marketing team, web/IT and enrollment services teams, and with Student Union, Student Affairs and the SJSU Campus community
• Manage multiple and competing demands for small- and large-scale marketing projects; lead project work and ensure successful completion
• Optimize workflows, improve efficiencies, develop effective client communication strategies, and lead innovation in marketing methods for student outreach

Requirements

• Bachelor’s degree in communications, graphic arts, public relations, public administration or closely related field or similar field and a minimum of 3 years of marketing-related experience
• A master’s degree is preferred
• At least 3-5 years experience in marketing, web design, and technical writing equivalent work experience
• Two years or more supervisory experience in a higher education marketing environment is preferred
• Strong computer skills and substantial knowledge of MS Office and Google products are required
• Demonstrated ability to write clear and concise copy and edit written material quickly and accurately; knowledge of MLA style and the AP Stylebook
• Ability to supervise staff and delegate work effectively in a team environment; supervisory experience should include evaluation, assessment, and motivation of marketing staff
• Knowledge of current and online marketing strategies, social media platforms, web analytics and graphic design skills
• Thorough knowledge of Adobe Creative Suite
• Proficiency with Content Management Systems
• Ability to work with a widely diverse university community and campus partners
• Ability to work a flexible schedule that may require occasional nights and weekends

Preferred

• Master’s degree preferred
• Two years or more supervisory experience in a higher education marketing environment is preferred

Benefits

• Medical, Dental & Vision insurance (fully paid on selected packages by the company for the employee and dependents)
• Life and Supplemental Insurance
• Vacation
• Sick Leave
• paid Holidays
• 403(b) retirement program
• tuition reimbursement
• employee development opportunities and more
• Post-Employment Benefits: lifetime retiree medical and dental coverage to eligible employees and their dependents who retire at age 55 and have 5 or more years of employment with the Student Union, Inc.