Assistant Director of Marketing

USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 days ago

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Job Summary

Owns the full program communications and marketing strategy, creates materials, coordinates campaigns, supports events, and guides market research to drive business objectives.

  • Own communication and brand strategy for programs
  • Drive market research and target segmentation

Job Description

Responsibilities

  • Develops the communication and brand strategy for individual programs
  • Writes, designs, and coordinates the production of communication and marketing materials
  • Recommends integrated marketing plans/programs and strategies to meet business objectives
  • Guides event planning and execution as needed to support marketing objectives
  • Assists in vendor management on specific projects
  • Conducts market research and analysis used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting
  • Assesses market opportunities and track market trends
  • Recommends marketing improvements based on findings
  • Performs all other duties as assigned

Requirements

  • Bachelors degree
  • 1+ year of related experience

Preferred

  • Experience with Microsoft Office Suite and Adobe
  • Masters degree in related field
Rice University logo

Rice University

4.3 Glassdoor

Rice is a private, independent university dedicated to the "advancement of letters, science, and art." Rice attracts a diverse group of highly talented students with a range of academic studies that includes humanities, social sciences, natural sciences, engineering, architecture, music, and business management. The school offers students the advantage of forging close relationships with members of the faculty and the option of tailoring graduate and undergraduate studies to their specific interests. The Electrical and Computer Engineering Department provides high quality undergraduate and graduate degree programs, which emphasize fundamental principles that respond to and create technological change.

Founded in 1912
Houston, Texas, USA
7K employees (364 in marketing)
82% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$695.2K
Traffic Source Mix
Search
46.5%
Direct
47.1%
Referral
5.2%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~7K

Marketing Team

Marketing Team Size
272 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$80.9M
Last Raise
$18M
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant
  • Aug 2024
    Grant • $18M
  • Jul 2023
    Grant

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