Responsibilities

• Lead and steward Intercambio's organization-wide brand, messaging, and visual identity. Create compelling stories featuring learners, volunteers, customers, donors, partners, and staff. Train staff on brand standards and ensure consistency across all communications.
• Growth Marketing & Audience Engagement
• - Develop integrated campaigns supporting Programs, PSNN, Development, membership, fundraising, conferences, volunteer recruitment, and product launches.
• - Strengthen audience funnels from awareness → engagement → inquiry → enrollment/ purchase → retention.
• - Expand awareness among learners, customers, volunteers, donors, and partners.
• - Utilize AI, SEO, email marketing, CRM, analytics, social media, video, blogs, and emerging digital platforms to improve measurable outcomes.
• Partnerships & Thought Leadership
• - Increase Intercambio's visibility through fundraising event(s), conferences, webinars, strategic partnerships, speaking engagements, public relations, and thought leadership.
• - Ensure conferences and partnerships create meaningful engagement, stronger relationships, and customer growth.
• Marketing Operations & Analytics

Requirements

• Passion for mission-driven work.
• 5-7 years proven experience performing key functions.
• Demonstrated success developing integrated marketing strategies.
• Strong experience in digital marketing, analytics, CRM systems, project management, content strategy, and storytelling.
• Excellent communication and collaboration skills.

Preferred

• Nonprofit marketing experience.
• Experience supporting sales, fundraising, enrollment, customer growth.
• Experience with Salesforce, Campaign Monitor, WordPress, Canva, Google Analytics, Google Search Console, and AI tools.

Benefits

• Intercambio has a formal, market-based compensation structure. Candidates who possess the required qualifications usually start in the middle of the advertised salary range.
• Intercambio also offers a competitive benefits package that includes group health, dental, and vision insurance (Intercambio pays 80% of the premiums), life insurance, vacation and sick leave, Simple IRA after 1 year with a company match of 3%, and funds for annual professional development.