Responsibilities

• Email Marketing
• Develop and execute email marketing strategies across donor, client, and community audiences, including e-newsletters, fundraising appeals, and event invitations.
• Manage and grow Heartshare's email lists, ensuring data hygiene, segmentation, and compliance with best practices.
• Monitor email performance metrics and continuously optimize for open rates, click-through, and conversion.
• Events Marketing
• Partner with the Special Events team to project manage marketing components for Heartshare's signature events, including annual galas and other fundraising events.
• Develop and execute event marketing plans encompassing email, website, print collateral, environmental graphics, and outreach strategies to drive attendance and revenue.
• Campaign Management
• Partner with the VP of Strategic Communications to plan and execute integrated fundraising appeals, including year-end giving campaigns, Giving Tuesday, and other direct-response fundraising initiatives.
• Develop and execute marketing campaigns for State Street Healing, Heartshare's mental health clinic, including awareness, referral, and community outreach efforts tailored to the clinic's target audiences.

Requirements

• Bachelor’s degree or equivalent experience.
• 5+ years of progressive marketing experience; experience in a nonprofit or mission-based organization a plus.
• Demonstrated experience managing email marketing platforms (e.g., Mailchimp) and maintaining segmented contact lists.
• Proven track record planning and executing marketing strategies for fundraising campaigns and special events; experience marketing healthcare or clinical services is a plus.
• Familiarity with website content management systems (e.g., Webflow, WordPress) and basic understanding of SEO principles.
• Experience managing Google Ad Grants and paid social media advertising (directly or through a vendor), with strong knowledge of digital advertising best practices.
• Strong project management skills with the ability to oversee multiple campaigns, budgets, and deadlines simultaneously.
• Proficiency with marketing analytics tools and comfort translating data into actionable strategy.
• A commitment to Heartshare's mission and the communities we support.

Benefits

• Rewarding Work in a team environment.
• Paid vacation, sick, personal days, and holidays.
• 403(B) retirement plans with employer contribution.
• Health, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible spending account (Dependent Care, Medical, Parking, and Transit).
• Employee Appreciation Programs and Events.
• Tuition Assistance Program.
• Professional Development opportunities.
• Wellhub Discount