Assistant Director for Marketing & Fan Engagement

Houston, TX (On-site)

$43K/yr – $55K/yrManager1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own game-day activation and brand promotion for UH Athletics, balancing fan experience, attendance goals, and sponsorship fulfillment while supporting event marketing and Olympic sports plans.

  • Event activation and external events: drive visibility and on-site engagement to lift attendance and revenue.
  • Sponsorship development: assist in securing and fulfilling sponsorship commitments tied to game days and events.
  • Marketing plans for Olympic Sports: help craft campaigns for fall and spring seasons and coordinate with game production and student staff.

Job Description

Responsibilities
  • Promotes the University of Houston brand in an effort to increase attendance, generate revenue and maximized the game-day fan experience, and assists with sponsorship development and fulfillment.
  • Support marketing department initiatives and game production to UH Sports as assigned.
  • Assists in the development of marketing plans for fall and spring Olympic Sports.
  • Provides support at external and special events to promote the Athletics Department.
  • Participates with game day set-up and activation of home football games.
  • Assist Director in management of student intern staff
  • Preforms of the job-related duties as assigned

Requirements
  • A formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.
  • Requires a minimum of one (1) year of directly job-related experience.
  • Department is willing to accept education in lieu of experience.
  • Department is willing to accept experience in lieu of education.
University of Houston logo

University of Houston

4.1 Glassdoor

Founded in 1927, the University of Houston is the leading public research university in the vibrant international city of Houston. Each year, we educate more than 47,000 students in more than 250 undergraduate and graduate academic programs, on campus and online. UH awards over 10,000 degrees annually, with more than 332,000 alumni.

Founded in 1927
Houston, Texas, USA
12K employees (517 in marketing)
75% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
6.8M
Monthly Google Ads Budget
$116.1K
Traffic Source Mix
Search
40.2%
Direct
50.2%
Referral
7.4%
Social
1.2%
Paid
0.9%

Headcount Trend

Current headcount: ~12.3K

Marketing Team

Marketing Team Size
354 (3% of company)
Median Career Experience
9 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$9.3M
Last Raise
$2M
Grant, 2 years ago

Funding History

  • Apr 2024
    Grant
  • Oct 2023
    Grant • $2M
  • Sep 2018
    Grant • $4M

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